Glossier finally arrives in France!
The hippest beauty brand on social networks, Glossier, arrives at Sephora France on June 17. We tell you all you need to know about its cult products.
It’s (finally) official: Glossier is entering the French market. After years of anticipation and digital teasing, the American brand with millions of fans is coming to Sephora France on June 17, 2025. And this isn’t just a pop-up: it’s a strategic launch that marks a turning point.
A digital success story
Founded in 2014 by Emily Weiss, former assistant at US Vogue and creator of the blog Into The Gloss, Glossier quickly captured the expectations of a generation in search of chic minimalism. With its motto “skin first, makeup second”, the brand has imposed a recognizable style, between natural glow, skincare formulas and a powdery pink aesthetic that has become cult.
Glossier hasn’t just sold products, it’s built an engaged community, thanks in particular to Instagram and TikTok, where its soft, uncluttered packaging blends perfectly with the most polished feeds. The result? An international fan base eagerly awaiting her arrival in France.
Star products not to be missed
Among the references that will land in Sephora boutiques (from June 17) and online from June 13, a few must-haves are already making their mark:
- Glossier You, the signature eau de parfum, which evolves according to the skin’s pH and leaves a personalized trail.
- Cloud Paint, an ultra-melted cream blush in fresh, natural shades.
- Balm Dotcom, tinted and scented lip balms, both moisturizing and addictive.
- Lip Glaze, a new gloss enriched with nourishing oils for a glossy, treated mouth.
A meticulous strategy
Rather than open a physical boutique, Glossier opted for selective distribution via Sephora, capitalizing on the network’s strength and proximity to already existing customers.
Glossier’s French launch isn’t just another arrival on the beauty shelves: it’s a generational phenomenon that’s finally taking root in the real world.
Read also: This ultra-sensorial lip care product is already a hit with Parisian women
