This family cosmetics brand we love…
What if your beauty routine connected you to something deeper? At Laboratoire Amaé, we don’t just care for the skin. We soothe the spirit, honor nature… and tell a love story.
A family adventure at the heart of French cosmetics
Laboratoire Amaé is first and foremost a story of union: that ofÉric, a wellness expert, andAnne-Sophie, an art historian turned sensory alchemist. Together, they imagined a skincare brand where respect for the body meets a subtly emotional aesthetic.
The result is a warm, holistic and sincere world, radically opposed to the smooth standards of industrial cosmetics. Here, skin is not a problem to be corrected, but a living organ to be listened to, understood and gently cared for.
A holistic vision of body, mind and spirit
What sets Amaé apart? A global approach to beauty, based on the balance between skin, emotions and environment.
Each product – cream, elixir, drinkable cure – is designed to nourish the skin on the surface and soothe the spirit in depth. Ingredients are carefully selected for their efficacy, but also for their sensory and symbolic properties.
Lavender, immortelle, green tea, clay or mineral extracts: nature is everywhere, subtly reinterpreted by science. The result? Natural beauty that doesn’t seek to erase the marks of time, but to enhance them.
When tradition meets green innovation
Amaé’s appeal lies not only in its sincerity. It’s also for the intelligent innovation it proposes. Far from greenwashing, the laboratory relies on cutting-edge research nourished by ancestral knowledge.
Each formula is the result of rigorous testing and ethical formulation. The choice of active ingredients is always guided by their bioavailability, purity and respect for the skin’s ecosystem.
The laboratory refuses to use controversial chemical ingredients. Instead: short compositions, rare plant extracts, generous textures, discreet fragrances 100% of natural origin.
100% French, local and ethical manufacturing
Based in the heart of France, Laboratoire Amaé is firmly rooted in the local area. Each product is manufactured in our workshops, in keeping with French cosmetic know-how.
But ethics go even further: refillable packaging, selection of local suppliers, short production cycles– everything is designed to reduce environmental impact.
This attention to detail extends to transparency: composition, traceability, efficacy. The laboratory regularly publishes detailed reports, and doesn’t hesitate to open its backstage to curious customers.
Amaé, a community before a brand
What strikes you about Amaé is its human, direct, almost family-like tone. No miracle promises, but a sincere desire to build a lasting relationship with each customer.
Whether on the net or in the boutique, the brand creates a genuine space for exchange, conducive to dialogue around skincare, skin and emotions. It doesn’t just sell products: it cultivates a philosophy, a sensibility, a way of life.
This community project is supported by Anne-Sophie and Éric themselves, who remain present at every stage, from product development to customer relations.
Natural, sensorial and powerful care
Amaé’s range of products responds to a growing need: to rediscover meaning and effectiveness in one’s beauty routine. They include: moisturizing creams with melting, non-greasy textures, enriched with plant-based active ingredients; drinkable cures that act from within to regulate, soothe and revitalize; multi-use skincare designed to simplify daily life while maximizing benefits.
Each formula is designed to offer a complete sensory experience: texture, fragrance, application. The idea? To reconnect the gesture with a moment for oneself.
A fast-growing brand… but still confidential
Discreet but ambitious, Amaé continues to grow without compromise. The brand has made a name for itself through word-of-mouth, wellness influencers and a loyal clientele sensitive to its values.
In 2025, it plans new launches: targeted skincare, nomadic formats, and even a project for physical locations dedicated to the Amaé ritual.
But there’s no question of diluting its essence. The laboratory wants to remain on a human scale, close to the people who bring it to life, while spreading its vision of more conscious beauty.
Why you should discover Amaé now
In a market saturated with promises, Amaé embodies a return to the essentials. No filters, no gimmicks, just kindness, science, nature and a real ambition: to restore the skin to its rightful place in our inner balance.
What if this was the future of cosmetics?
Discover your ideal ritual on the site!
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