Jeremy Allen White new Louis Vuitton icon
Louis Vuitton strikes a major blow by teaming up with Jeremy Allen White, a magnetic actor of raw elegance. A strategy as fashionable as it is cultural.
An actor, an aura, a house: perfect chemistry
Jeremy Allen White is no longer just the over-the-top chef of The Bear. Since winning three consecutive Golden Globes, the New York actor has established himself as a veritable style phenomenon. Spotted in a Louis Vuitton suit at the SAG Awards, then in a sober silhouette at the Met Gala, he already seemed to gravitate towards the French fashion house. Now it’s official: he’s become one of the brand’s male ambassadors.
This appointment, orchestrated by Pharrell Williams, is part of a clear desire to reinvent the codes of masculinity. Jeremy Allen White embodies an instinctive elegance, never overplayed. “A quiet confidence and authenticity that you can’t fake,” confides Pharrell, artistic director at Vuitton.
A career at the crossroads of style and truth
From the young Lip Gallagher in Shameless to the poignant Kerry Von Erich in The Iron Claw, Jeremy Allen White’s acting is intense and sincere. He blurs the boundaries between role and reality, performance and vulnerability. His next challenge? Play Bruce Springsteen in Deliver Me from Nowhere, a highly anticipated biopic that could propel him even further.
It is precisely this capacity to be raw, sincere and inhabited that Louis Vuitton is looking for.
French luxury and American pop culture
This choice is part of LVMH’s wider strategy to capture the attention of a young, connected but demanding audience. After the viral Calvin Klein campaign in Spring 2024, when the actor electrified New York, Jeremy brings the energy of a new generation to Vuitton.
With him, the house combines couture heritage and contemporary freshness. Minimalist aesthetics, palpable emotion, and that deeply human je-ne-sais-quoi. In short: the Vuitton man of 2025.
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