Chanel launches Nevold, its luxury textile recycling platform
Chanel announces the launch of Nevold, a unique initiative dedicated to the industrial recycling of luxury textiles. It marks a sustainable and strategic turning point for the House.
A new independent line dedicated to circularity
Unveiled on June 9, 2025, Nevold – a contraction of never old – is an independent B2B entity that complements Chanel‘s fashion and Métiers d’Art activities. It formalizes years of in-house experimentation around the reuse of tweed, leather and textile scraps.
Hybrid materials for the luxury market
Nevold manufactures hybrid materials combining recycled and new fibers, without sacrificing quality: slingback heels and certain bag reinforcements already contain recycled leather. Currently, 30% of Chanel bags and 50% of Chanel shoes feature these recycled components.
An open, collaborative hub
Under the direction of engineer Sophie Brocart, formerly of Patou, Nevold functions as a true collaborative hub. It brings together partners such as L’Atelier des Matières, Filatures du Parc, Authentic Material and maintains academic collaborations (Cambridge University, Politecnico di Milano).
Strategic and sustainable objectives
Nevold responds to two urgent needs: the growing scarcity of raw materials such as cotton, silk and cashmere, which account for 80% of the volumes used, and environmental imperatives, in particular the reduction of Scope 3 emissions and compliance with European regulations.
Bruno Pavlovsky, President of Fashion, explains: “Nevold is not a marketing gimmick, but a bet on long-term material resilience.
A visionary business and industrial model
Nevold’s aim is not to sell finished products, but to supply circular material to other houses. This opening reflects a desire to transform luxury by placing recycled material at the center of the creative process.aleur.
With Nevold, Chanel initiates a circular luxury, combining textile innovation and uncompromising creative standards. This platform goes beyond marketing: it embodies a profound vision of aresponsible future for the fashion industry.
To find out more, read our analysis of the sustainable advances made by Dior and Hermès on parisselectbook.com.
