Louis Vuitton makes its alliance with Real Madrid official (at last!)
On the rise, Louis Vuitton has reinvented elegance at the pinnacle of sport, unveiling an unprecedented partnership with Real Madrid.
A long-awaited dressing room designed by Pharrell Williams
Louis Vuitton will now dress Real Madrid’s first teams with its official formal wear and luggage. Presented in Madrid, the “Formal Wear” collection is signed by Pharrell Williams, Artistic Director for Men at Louis Vuitton.
This collection brings together suits, coats, shirts, shoes, accessories and luggage with extreme attention to detail. The Real Madrid monogram is combined with Vuitton codes: natural leather, gold-white and refined technical materials. The whole asserts an image of refinement, designed for the mobility of players and the demands of the very highest level.
A sporty, elegant strategy
This partnership extends the sports strategy of LVMH, which is already committed to F1 and the Paris 2024 Olympic Games. The message is clear: luxury and high-level sport now converge around the values of excellence, rigor and international prestige.
For Pietro Beccari, Chairman and CEO of Louis Vuitton, this collaboration reflects “a shared quest for excellence and a passion for travel” between two world-renowned institutions. On the Real Madrid side, Emilio Butragueño spoke of an “inspiring” union for generations to come, between French savoir-faire and Spanish sporting legend.
A classy visual campaign
The campaign at the Bernabéu unveils Mbappé, Bellingham, Vinícius and co. in Louis Vuitton outfits signed by Pharrell. These visuals capture a moment of suspended elegance, where the suit becomes a silent uniform of domination and distinction.
The slogan “Victory travels in Louis Vuitton” evokes a more intimate, embodied style of conquest. It’s about celebrating not just the victory, but the journey to get there – in style.
What this means for the brand and the club
For Louis Vuitton, this alliance is not just symbolic. It places the house in a broader narrative, that of luxury on the move, close to the new cultural idols. Appealing to a young, international audience with a passion for sport and style becomes strategic, even necessary.
As for Real Madrid, it’s an opportunity to reinforce its global brand image with a partner worthy of its achievements. The integration of a house as influential as Louis Vuitton into the club’s official dressing room offers a new stage of expression: one of quiet, perfectly assumed luxury.
Please note: these exclusive outfits will not be sold commercially. They are reserved for players and staff, accentuating the rarity and symbolic power of this alliance.
With this announcement, Louis Vuitton and Real Madrid are setting a precedent. This marriage of sporting prestige and couture refinement redefines the contemporary representation of luxury. Far from a simple marketing stunt, this is a thoughtful, powerful, visionary gesture. A fusion to be followed very closely.
And to extend your thoughts on luxury in sport, check out our article on the Dior x PSG partnership on parisselectbook.com.
