Louis Vuitton Enigma: the immersive mystery game to discover on Discord
Louis Vuitton Enigma is an immersive digital quest launched on Discord to celebrate the brand’s first anniversary on this platform. Each day, members solve a riddle to find Vivienne, the brand’s emblematic mascot.
Why this initiative?
Louis Vuitton has been exploring the fashion & digital link for several years: after Louis The Game in 2021, the house confirms its innovative strategy with Enigma.
The game encourages cooperation and creates a community atmosphere, while building commitment to the NFTs and Web3 initiatives already present on Discord.
By combining the codes of travel, the world of gaming and its Vivienne mascot, LV is pushing back the boundaries of digital marketing.
How can I take part in Enigma?
- Available via Louis Vuitton’s Discord server?
- Open only to members already present or registering before the launch
Louis Vuitton Enigma Discord proves that luxury knows how to innovate and entertain. Do you love puzzles? Join the next edition to explore a rich and unifying digital world. Are you up for the challenge?
