The secret pool at the Hoxton Paris will be the talk of the summer
An ultra-design ephemeral swimming pool, invisible to passers-by, has just appeared in the heart of The Hoxton hotel in Paris. Designed by PETITE SOURCE, it transforms a simple patio into a must-see summer destination.
An aquatic experience in the heart of the Marais
French brand PETITE SOURCE, created by Bruno and Arthur Choux, has teamed up with The Hoxton Paris to design a truly ephemeral beach club in the heart of the 2nd arrondissement. The installation, modest in appearance but remarkably technically complex, offers a moment of relaxation that’s at once aesthetic, customizable and sensory.
The modular structure can be assembled in two days, even in a hotel in operation. With no need for noisy construction work or cumbersome logistics, it adapts to the space as if it had always been there. The PS5 model – Finition Île Secrète – selected by the hotel, features heated benches, LED spotlights, an insulating cover and even remote control.
Luxury, silence and durability
Beyond the “wow” factor, PETITE SOURCE is also eco-responsible: 90% of materials are recyclable. Assembled and dismantled, the pool can be adapted to any configuration – rooftop terrace, courtyard, loft or even basement. The concept is designed to appeal to both hoteliers and discerning individuals.
TheInstagram effect is guaranteed: luminous finishes like “Nest of Stars” or “Midnight Halo” sublimate summer evenings and provide an unprecedented backdrop for influencers or private events.
Marketing leverage for the hotel industry of tomorrow
More than just a pool, PETITE SOURCE becomes a genuine marketing tool. Boosted occupancy rates, visual differentiation, creation of social media content… the pool plays on all fronts to enhance a hotel’s appeal. Cost-effective, measurable and, above all, memorable, it repositioned luxury hotels around experience and surprise.
Practical information
📍 The Hoxton Paris – 30-32 Rue du Sentier, 75002 Paris
📅 Available all summer 2025 – Access reserved for hotel guests or event bookings.
🌐 The Hoxton Paris
Also read: This iconic artist couple reopens the Grand Palais with a bang
