Diptyque joins the Comité Colbert: a new era for cultural perfumery
It’s a symbolic but strategic recognition. Diptyque, founded in Paris in the 60s, has just joined the exclusive Comité Colbert, alongside the jewels of French luxury. The announcement marks the rise to prominence of a brand with a multifaceted identity, combining olfactory heritage and cultural ambition.
A fragrance of excellence
Founded by three aesthete and traveler friends, Diptyque has always cultivated a form of stylistic independence. Cult candles, poetic eaux de toilette, decorative objects inspired by art and travel: the company does not limit itself to perfumery. It stands for a sensory lifestyle, at the crossroads of craftsmanship, culture and design.
By joining the Comité Colbert, the association that has been promoting the international influence of French luxury goods since 1954, Diptyque is asserting a more assertive institutional position. It joins names such as Chanel, Cartier, Hermès and Guerlain, as well as institutions like the Réunion des Musées Nationaux – Grand Palais, also newly integrated.
A long-term strategy
Diptyque’s commitment to the brand doesn’t come out of the blue. For some years now, Diptyque has been multiplying initiatives with a strong symbolic value: artistic collaborations, limited editions with a clear aesthetic bias, but above all, in 2025, the creation of an eponymous foundation.
Dedicated to the protection of nature and the support of artistic creation, this foundation makes Diptyque part of a sustainable cultural commitment. This shift is consistent with the brand’s historic values, but takes on a new dimension in the era of committed luxury.
For Laurence Semichon, appointed to head the company in 2024, membership of the Comité Colbert is as much a consecration as a tool for projecting the company into the future: “It’s a precious recognition of our know-how and heritage, and also the opening of a forward-looking dialogue.”
A cultural brand, not just a cosmetic one
Membership of the Comité Colbert confirms what the company has been whispering for some time: Diptyque is as much a cultural brand as a luxury player. Its boutiques are like cabinets of curiosities. Its products conjure up landscapes, memories and rare sensations. Diptyque doesn’t sell perfumes; it tells sensitive stories, as seasons and creations unfold.
This positioning enables it to stand out in a saturated market, where storytelling often takes precedence over substance. Diptyque, on the other hand, assumes a slowness, a poetry, a refinement that seems timeless – and yet profoundly contemporary.
A dynamic to follow
With this new step, Diptyque strengthens its legitimacy while consolidating its hybrid identity: between luxury house, artistic brand and cultural player. The future will tell whether this institutional move upmarket also translates into new collaborations, a stronger international presence or new boutique formats.
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