COYA Beach settles in Saint-Tropez: a new wave lands on Pampelonne
The summer of 2025 promises to be incandescent on the Var coast. With the long-awaited arrival of COYA Beach in Ramatuelle, the famous Pampelonne beach welcomes a newcomer with clear ambitions: to combine the elegance of the French Riviera with the solar energy of Latin America. An opening that has not gone unnoticed, and which could well redefine the codes of the Tropezian beach club.
A solar concept combining boho luxury and South American energy
It’s a new chapter for the COYA group, already present in London, Marbella, Mykonos, Monaco and Dubai, with its cosmopolitan and festive DNA. For the first time, the brand is anchoring itself by the sea, and not just anywhere: on one of the Mediterranean’s most iconic shores.
Designed by international studio First Within, the decor of COYA Beach is sophisticated bohemian chic: terracotta, handmade Peruvian pottery, weathered wood, lush vegetation, all bathed in warm, soothing hues. Here, everything invites you to take off your shoes, slow down and enjoy.
A cuisine that speaks to the sun
On the plate, the house has not strayed from its roots. COYA Beach offers daring Peruvian-inspired cuisine, with seasonal Mediterranean touches. The menu gives pride of place to seafood, vibrant spices and sharing plates.
Signature dishes include sea bass ceviche, leche de tigre, jumbo corn and red onion, or lobster tail with white gazpacho, black lemon and tobiko. For dessert, try the churros with dulce de leche, orange zest and lime.
A sunny, precise and generous gastronomy, perfectly in tune with the seaside spirit.
Le Pisco Bar: signature mixology with your feet in the sand
Another highlight is the Pisco Bar, a veritable institution among COYA addresses worldwide. In Saint-Tropez, it has come up with a new cocktail menu, always a blend of tradition and innovation. Try the Margarita Amarilla passion fruit and aji amarillo, the Pisco Royal pisco, lychee and champagne, and theAgua de Leche tequila, mezcal, coconut rum and ginger beer.
Fresh, subtle creations, served just a few yards from the sea, in a festive yet elegant atmosphere.
Music, the signature sound of the COYA experience
At COYA, music is never just a soundtrack. Thanks to the in-house COYA MUSIC label, the place vibrates to the rhythm of deep house blended with Afro and Latin sounds. Resident DJs, sunset lives, afternoon lounge sets… Every moment of the day has its own ambience, carefully orchestrated to sublimate the experience.
COYA Beach: an iconic new address on the Riviera
With its attentive service, creative mix of cultures and ideal location in Pampelonne, COYA Beach is positioned as the new hotspot for summer 2025. A premium yet accessible beach club, hedonistic, designer and resolutely sunny. A must on your bucket list before summer fades away.
Practical information
📍 Address: Route de Bonne Terrasse – Plage de Pampelonne, 83350 Ramatuelle
📅 Opening: Summer 2025, 7 days a week
🍴 Restaurant: 12h00 – 17h30
🌊 Beach: 11h00 – 19h00
💺 Tarifs beds:
First line: Double bed €230 / Single bed €100
Classic: Double bed 180 € / Single bed 80 €
🌐 Official website
🎶 Music label
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