Dior counts on Louis Garrel to bring Christian Dior back to life in audiobook

The House of Dior unveils an audio version of its founder’s autobiography, read by Louis Garrel, at a pivotal moment in its history.

While Jonathan Anderson has just presented his first collection for Dior Homme, the fashion house is highlighting its origins with a new editorial initiative: the audio publication of Christian Dior et Moi. More than a tribute, this project is a gesture of transmission, revealing the cultural ambitions of a house that looks as much to the future as to its past.

Available free on Apple Books, this audiobook is an unabridged reading of the autobiography written by Christian Dior shortly before his death in 1957. It is performed by Louis Garrel, an actor with precise diction and an instantly recognizable timbre. The choice was not insignificant: his voice brings a touch of modernity and sensitivity to a text that is at once technical, intimate and historical.

Luxury and letters, a marriage that takes root in Paris

This return to editorial roots is part of a fundamental trend. In Paris, the cradle of haute couture, luxury houses are increasingly opening up to the worlds of books and culture. Examples include Louis Vuitton’s ephemeral bookshop in the Grand Palais, and Chanel’s literature prize. Dior, whose historic workshops are located on Avenue Montaigne, is aligning itself with this strategy of cultural positioning.

With this publication, the House of Dior reaffirms its heritage while speaking to a connected generation fond of audio content. Christian Dior et Moi thus becomes a two-way communication tool: it reaches out to fashion enthusiasts, but also to those passionate about history, French culture and personal stories.

An aesthetic consistent with Anderson’s ambitions

This initiative resonates with the first creative gestures of Jonathan Anderson, who had already unveiled Book Tote bags in the guise of novel covers, ahead of his first fashion show. A way of setting a narrative and aesthetic scene in which couture is also seen as literature.

Also read: The book every fashion lover will want this summer…