Labubu: the designer toy phenomenon arrives in Paris

Labubu, the little elf-monster with the mischievous smile, invites itself to the capital to reconcile art, collection and fashion accessories.

Labubu is a cult figure born in 2015, from the world of Kasing Lung, a Hong Kong artist trained in Antwerp. Originally from “The Monsters” books and minifigures, he gained popularity in 2019 via a partnership with Pop Mart, and became a cult blind box figurine. Described as an “ugly-but-cute” creature, Labubu is winning over the general public, from collectors to kidult culture enthusiasts.

Labubu in Paris: a creative rendez-vous

The Pop Mart du Louvre, under the pyramid, offers limited editions inspired by works by Mona Lisa or the Jeune Fille à la perle. A visitor explains:

I had to get a few of “The Monsters Art” figures, a tote bag, mug and keychain… It was really cool.

The store is renowned for being well-stocked all year round, unlike in other cities. A real landmark for Parisian and visiting collectors alike. You’ll also find models like the Labubu Lemon Tea at €36, or Wings of Fortune keychains at €35.90.

Labubu, fashion, culture and retro-marketing

The Labubu trend is much more than a collector’s item: it’s now a fashion accessory adopted by stars such as Rihanna, Kim Kardashian, David Beckham, Dua Lipa and Simone Biles. This craze can be explained by the affordable “toy-luxury” aesthetic, the surprise effect of the blind box, and the need for nostalgia in the face of contemporary uncertainties.

Paris, playground for art toys

In Paris, Labubu alternates between museum culture and urban pop culture, positioning itself between souvenir-tourism and alternative art. It also offers the chance to discover other creators via the toy art boutiques located in the Marais and Saint-Germain, which showcase contemporary artists.