Amina Muaddi inaugurates her first Paris boutique on Avenue Montaigne

Luxury shoe designer Amina Muaddi opens her first Parisian address at 6 avenue Montaigne. A sculptural showcase for a now cult style.

A new chapter begins for Amina Muaddi. Known for her sculpted heels and daring aesthetic, the designer inaugurates her very first own-name boutique in Paris, in the heart of the Golden Triangle, at 6 avenue Montaigne. After conquering luxury department stores such as Harrods and Le Bon Marché, she finally chose to anchor her universe in the capital that saw her birth as a brand, in 2018.

A sensory and sculptural showcase

Designed by the studio Art Recherche Industrie, the boutique is more than just a point of sale: it becomes a space for storytelling. Inspired by Franco-Italian Art Deco aesthetics, the boutique plays on noble materials and visual contrasts: curtain-like undulating aluminum walls, lacquered burr walnut, monumental suspension and a swiveling caramel-pink sofa in the centerpiece.

The space, circular and intimate, evokes a glamorous cocoon, designed to reflect theaudacity and sensuality of the house. Every architectural detail, every texture, contributes to the materialization of the Muaddi universe: modern, feminine, assertive luxury.

An exclusive capsule for the opening

To celebrate this milestone, the house unveils an ultra-limited edition capsule. On the program: six revisited shoe models – still featuring the signature pyramid heel – and a numbered clutch embroidered with asymmetrical crystals. Pieces conceived as objects of desire, halfway between couture accessory and wearable work of art.

Paris, a stylish destination

This opening is much more than a boutique. It establishes Paris as the beating heart of the brand, at a time when the luxury industry is redefining its physical roots. Where digital fashion has long dominated, Amina Muaddi opts for the tangible experience, the sustainable place, the urban footprint. And transforms an address into a manifesto.

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