Molli welcomes LVMH Luxury Ventures to its capital: a strategic turning point for the high-end knitwear house
The Molli fashion house, relaunched in 2014 by Charlotte de Fayet, has taken another step forward by welcoming LVMH Luxury Ventures to its capital. An alliance that could propel the brand to the pinnacle of luxury knitwear.
In the demanding world of independent luxury, few brands manage to combine heritage, quality and international development. Molli, a Swiss house founded in 1886 and specialized in luxury knitwear, is one of them. Since its takeover by Charlotte de Fayet in 2014, the brand has undergone a discreet but ambitious revival. The recent entry of the LVMH Luxury Ventures fund marks a key step in this trajectory.
A strategic investment
LVMH Luxury Ventures, the financial arm of the luxury giant, takes a minority stake in Molli via its Fonds I. The aim is to support high-potential brands in their development, while preserving their creative autonomy. This partnership will enable Molli to accelerate its growth, particularly internationally, while strengthening its identity.
In a press release, Julie Bercovy, CEO of LVMH Luxury Ventures Advisors, praised Molli’s expertise, its “recognizable silhouette” and its “partner workshops in France and Italy“, underlining their ability to become a benchmark in high-end knitwear.
A brand rooted in European craftsmanship
Produced exclusively in France and Italy, Molli pieces are distinguished by their exceptional knitwear, fluid, uncluttered design and constant attention to fit. This artisanal DNA, which has become a rare strength in a market dominated by marketing, appeals to customers in search of discreet, long-lasting luxury.
With this investment, Charlotte de Fayet aims to expand the brand’s physical footprint, notably by opening new boutiques in international capitals, while investing intextile innovation and perfecting knitting techniques.
Paris, an anchor for renewal
Although Molli was born in Zurich, it was in Paris that the company experienced its renaissance. Here, its showroom and boutiques embody a refined and confidential vision of luxury, in stark contrast to the big, flashy brands. The capital remains a strategic hub for fast-growing brands, offering an ideal media and commercial stage for this kind of high-end repositioning.
Molli joins other houses supported by LVMH Luxury Ventures, such as Gabriela Hearst, Aimé Leon Dore and Buly, which combine heritage and modernity in an independent but sustained dynamic.
A controlled ramp-up
With this strategic backing, Molli intends to establish itself as a credible alternative to the giants of the sector, cultivating its rhythm, discretion and mastery of gesture. A slower, more structured luxury, but no less ambitious.
It’s a position that more and more consumers share, especially in Paris, where a return to craftsmanship and the essentials is becoming a real criterion of choice.
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