Madame d’Alexis: hair beauty inspired by the world

A tribute to a free and curious woman, Madame d’Alexis has created a range of natural, sophisticated and highly sensorial hair care products.

Madame d’Alexis draws its essence from the legacy ofAndré d’Alexis, a diplomat and tireless traveler born in 1910. Travelling the world, this pioneer collected ancestral beauty rituals, immersing herself in local traditions to extract the very best. Her approach, blending traditional botany and scientific innovation, has now given rise to an uncompromising line of hair care products, designed in France and dedicated to all hair types, even the most demanding.

A demanding formulation, conceived as a ritual

Each product in the Madame d’Alexis range is based on a foundation of organic floral waters – Damask rose, chamomile, orange blossom – and a deliberate absence of water, replaced by these precious hydrolats. These are complemented by powerful active ingredients such as plant keratin,cationic hyaluronic acid, plant ceramides and protective prebiotics.

The brand strictly excludes sulfates, parabens and silicones, affirming its determination to create products that are both high-performance, natural and sensorial. Each treatment is enriched with a soft, enveloping floral olfactory signature, conceived as an extension of the beauty gesture.

A complete range for tailor-made care

The house offers six targeted treatments, to be combined according to the specific needs of the scalp and hair fibre:

• Moisturizing and revitalizing shampoo (39€ / 200 ml): based on organic hydrolats, it intensely moisturizes, soothes and protects. It repairs damaged areas of hair thanks to hyaluronic acid and plant keratin.
• Nourishing and repairing mask (€53, 200 ml): enriched with plant ceramides and orange blossom wax, it deeply nourishes, strengthens the fiber and improves hair suppleness.
• Detoxifying scrub (€42 per 200 ml): designed to purify the scalp, it uses fleur de sel and floral extracts to stimulate circulation and eliminate impurities, while moisturizing.
• Day serum (€35, 30 ml): with jojoba oil and plant ceramides, this serum protects hair from external aggressors, smoothes frizz and illuminates lengths without weighing them down.
• Night serum (€35 per 30 ml): a deep scalp treatment, it works at night with botanical extracts and probiotics to strengthen follicles, limit hair loss and stimulate hair growth.

A brand to follow… and test in Paris

Madame d’Alexis embodies a strong trend in high-end hair care, at the crossroads of clean beauty,active efficiency and discreet luxury. With its sober design, rigorous ethics and authentic storytelling, the brand appeals to natural care enthusiasts and high-performance beauty lovers alike.

In Paris, the range would be well suited to specialized boutiques or concept stores focusing on responsible beauty. The strong storytelling of Madame d’Alexis also makes it an ideal candidate for collaborations with luxury hotels or Parisian spas looking for a differentiating offer.

Also read: Hair & summer: vegan skincare to pamper your curls without compromise