ba&sh Wellness: between style and well-being, the brand unveils its art of living

ba&sh launches ba&sh Wellness, a new fashion capsule and wellness retreat program designed to combine movement, elegance and reconnection.

With ba&sh Wellness, the French brand enters an increasingly coveted field: that of holistic lifestyle. Known for its free-spirited, feminine wardrobe, ba&sh opens a new page with a technical, elegant activewear collection, accompanied by a program of immersive retreats. All with a gentle, sunny vision of well-being, far removed from conventional sports diktats.

The capsule is built around hybrid pieces designed to follow women through their day. Responsible leggings, gathered bras, fitted jackets, as well as lightweight sweatshirts and tee-shirts in ebony and old rose tones. The idea: to feel beautiful and free, from the yoga mat to a stroll through the streets of Paris, or a meeting on a terrace in Saint-Germain-des-Prés.

Reconnecting with yourself for city dwellers

In the hustle and bustle of everyday life, ba&sh Wellness offers a breath of fresh air. ba&sh Wellness Escapes are confidential retreats combining yoga, inspiring encounters, immersion in nature and moments of celebration. Next event: October 3 to 6 in Ramatuelle. Other destinations include Biarritz and Barbizon, as well as wellness hotels and meditation studios in the Marais district of Paris.

Paris, an ideal setting for ba&sh Wellness

Paris, the beating heart of the brand, remains at the heart of the project. The collection is designed to adapt to the lives of Parisian women, who are often torn between business appointments and the need for a break. It’s easy to imagine these pieces being worn for a yoga session at the Qee Center, an organic brunch in the 11th arrondissement, or a zen walk in the Jardin des Plantes.

With ba&sh Wellness, the company is promoting an active yet calming lifestyle, focused on joy and togetherness. An approach to well-being that appeals to those who want to move without pressure, in an aesthetic and sensory balance.

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