Harry Styles launches “Pleasing Yourself”: vibrator and lubricant for a new era of pleasure

British singer Harry Styles unveils his first line of sex toys with “Pleasing Yourself”, an extension of his Pleasing brand. It’s a launch that’s stirring up the networks, all the way to Paris.

After fashion, cosmetics and music, Harry Styles is adding a new string to his bow by launching a range dedicated to sexual pleasure. Called Pleasing Yourself, this collection includes a double-ended vibrator (sold for $68) and a lubricant, available since July 25, 2025. A new step in the inclusive strategy of the Pleasing brand, already committed to gender issues and personal well-being.

Conceived with sexologist Zoë Ligon, this vibrator was designed to appeal to “a kaleidoscope of bodies, desires and curiosities”, according to the official website. Far from being a simple marketing stunt, the project is in line with the discourse that Styles has been promoting for several years around sexual pleasure, without taboos. We recall that in 2021, he already evoked female orgasm in his track Watermelon Sugar, declaring on stage: “It’s about the sweetness of life… but also about female orgasm.”

An enthusiastic reception on the networks

As soon as the announcement was made, comments poured in on social networks, particularly on Instagram, where Harry Styles put himself in the spotlight in a sensual handwritten note, captioned “Please yourself like you mean it”. It was enough to set his fans alight. Between laughter, sincere enthusiasm and applause for this inclusive approach, the community celebrates an artist who listens to what people want and acts consistently.

When pleasure comes to Paris

In Paris, where the discourse around sexual well-being is slowly evolving, this launch could find a particular echo. Boutiques like Love Store Paris, or the dedicated departments of Merci and The Frankie Shop, could soon be offering these desirable objects. The city, already sensitive to Pleasing’s aesthetic, could also become a logical stopover for future physical or pop-up launches.

Finally, a collaboration with Planned Parenthood for condoms was announced: proof that Styles and its team intend to be part of a more global approach to sexual health.

Also read: Kylie Jenner and Lou Doillon in the new Miu Miu campaign: plural femininities in the spotlight