Austin Post: Post Malone launches fashion label at Paris show

On September 1, 2025, Post Malone will unveil his first fashion collection in Paris. A remarkable entry into the world of ready-to-wear, between Texan heritage and baroque spirit.

Post Malone has chosen Paris, the style capital of the world, to present Austin Post, his very first fashion label. The event takes place on September 1, at 8pm, for a twilight fashion show at an undisclosed location. More than a simple event, it’s a turning point for the American artist, now determined to make his mark in the highly selective world of fashion.

A personal vision of style

Since his early days, Austin Richard Post, aka Post Malone, has always made his look a signature: a mix of Texas cowboy, eccentric rocker and a taste for vintage that’s uniquely his own. Fringed shirts, patina boots, embroidered jackets and oversized belt buckles… all the imagery of the American West blends with an urban, almost baroque aesthetic.

His “Season One”, the first collection for the Austin Post brand, remains shrouded in mystery. But the invitations evoke a cinematic atmosphere: that of a fashion show at the exact moment when the sun declines over the rooftops of Paris. The artist’s way of saying that his fashion is a story – and that it’s for those who don’t want to choose between genres.

From stage to catwalk, a coherent trajectory

Post Malone is no stranger to fashion. He has already collaborated with Crocs, SKIMS, Ugg and Stanley 1913, proving his stylistic influence. The launch of his own brand is a logical next step: it’s no longer a question of lending his image, but of becoming a designer.

The artist is taking advantage of his presence in Europe to put his name down at Paris Fashion Week. And two days after the show, he takes to the stage for a concert in the capital. These two events confirm Paris as the epicenter of his artistic transformation.

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