Acqua di Parma unveils its new fragance – you’ll love it!

Acqua di Parma returns with a precious fragrance: Gelsomino a Freddo, a unisex scent crafted using the rare cold enfleurage technique. A refined creation to be explored in Paris in the finest perfumeries.

For over a century, Acqua di Parma has been an emblem of Italian refinement. With Gelsomino a Freddo, the house is banking onexceptional craftsmanship and olfactory innovation. This new eau de parfum is part of the Signatures of the Sun collection, known for its luminous contrasts. The central essence, cold-extracted jasmine, lends the fragrance a rare subtlety and enveloping depth.

This fragrance is created using thecold enfleurage process, a particularly meticulous ancestral technique. The jasmine flowers are placed by hand on purified shea butter for 48 hours. Repeated several times, this gesture captures every olfactory molecule of the jasmine in all its complexity. A daring choice that runs counter to current industrial methods.

A balanced fragrance of light and substance

The olfactory composition of Gelsomino a Freddo revolves around a harmonious duel. White jasmine embodies luminous freshness, while black tea, guaiac wood and patchouli infuse dark, woody nuances. A play of chiaroscuro, supported by top notes of Italian lemon, pink pepper andmugwort. The more floral heart is rounded out by a powdery touch ofiris, while the solid base rests on lingering woody essences.

A creation by Daphné Bugey

Perfumer Daphné Bugey, who has been passionate about fragrance since childhood, is behind this fragrance. Her sensitive, instinctive approach translates here into a balanced unisex composition, where each ingredient finds its place. Known for her adventurous spirit, she infuses this creation with a personal dimension, inspired by her travels and meditative rituals.

Where can you discover Gelsomino a Freddo in Paris?

In Paris, the fragrance is available in niche shops and concept stores such as Liquides Bar à Parfums, or Printemps Haussmann, where the world of Acqua di Parma is perfectly showcased. An ideal opportunity to try out the Signatures of the Sun collection and discover the new Zafferano candles and scented care products.

To complete the experience, the brand now offers a bath and body range (cleansing gel, body cream), as well as candles and diffusers enriched with the same woody, spicy accords.

A campaign of emotion and minimalism

Directed by Massimiliano Bomba, the advertising campaign for Gelsomino a Freddo breaks with classic codes. Shot on film, it relies on light, movement and silence to convey the essence of the fragrance. An aesthetic challenge that resonates with the fragrance’s understated elegance.

Practical info:
📍 Available in Paris at Liquides Bar à Parfums, Printemps Haussmann, Le Bon Marché
💰 Prices: 50 ml – €220, 100 ml – €310, 180 ml – €395
🕯️ Zafferano candle: 200 g – €88 / 180 ml diffuser – €105
🧴 Zafferano cleansing gel: 300 ml – €67 / Body cream: 150 ml – €97

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