Givenchy names Zhang Ruonan ambassador: a new era for the House in China

Givenchy chooses Chinese actress Zhang Ruonan as its official ambassador in China. A strategic collaboration that combines talent, elegance and international influence.

Givenchy has just announced the arrival of Zhang Ruonan as its new ambassador for the Chinese market. A strategic choice for the French luxury house, which is relying on the growing popularity of this rising star of Asian cinema to strengthen its presence in a country that has become central to the luxury industry.

Zhang Ruonan, an actress on the rise

Born in 1996, Zhang Ruonan made a name for herself in 2018 with her breakthrough role in Cry Me a Sad River, where her sensitive performance won over audiences. Since then, she has taken on a string of film and TV projects, imposing her nuanced acting style.

In 2025, she made her mark in the drama The First Frost, a film that won her international recognition. Capable of embodying complex characters, Zhang Ruonan captivates audiences with her authenticity and depth. Her career path, combining freshness and artistic maturity, perfectly matches the image Givenchy wishes to convey.

An ambassador true to Givenchy values

Zhang Ruonan’s natural elegance and refined style resonate with Givenchy’s core values: audacity, independence and modernity. In an official statement, the actress expressed her delight at joining the House: “Givenchy is a brand I adore. I’m really happy to be part of this great family. I greatly admire Sarah Burton’s vision and look forward to discovering more elegant creations that celebrate the spirit of independent, confident women.”

This partnership reflects Givenchy’s desire to associate its image with personalities capable of embodying contemporary, assertive luxury.

A strategic Chinese market for Givenchy

By choosing Zhang Ruonan, Givenchy confirms its strategy of expansion in the Chinese market, one of the world’s most dynamic for luxury goods. Her growing notoriety and influence on social networks make her an ideal ambassador to appeal to the younger generation of Chinese consumers.

This appointment is also part of a global trend: many luxury brands are calling on Asian talent to strengthen their presence in China, Japan and Korea. With Zhang Ruonan, Givenchy combines its Parisian history with a charismatic, modern local figure.

Paris, still at the heart of the Givenchy identity

While Givenchy is strengthening its presence in China, it has not forgotten its roots in Paris. Since its foundation in 1952, Givenchy has remained one of the pillars of Parisian haute couture. Artistic director Sarah Burton‘s creations continue to be presented in the capital, the historic cradle of fashion.

Zhang Ruonan’s arrival as ambassador helps to extend Givenchy’s Parisian influence in Asia, while underlining the importance of Paris as a center of creativity and legitimacy for luxury brands.

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