Armani opens its archives to celebrate 50 years of creation

To mark its fiftieth anniversary, Armani is launching a digital platform giving access to part of its creative heritage. A unique initiative that combines memory and transmission, between Milan, Paris and the fashion capitals.

To mark its 50th anniversary, the House of Armani unveils Armani/Archivio, an ambitious project designed to preserve and share its creative heritage. This digital platform, inaugurated in conjunction with the Venice Film Festival, represents a new stage in the brand’s history, as its founder, Giorgio Armani, prepares the next phase of his empire.

Unprecedented access to the Armani heritage

Located near the company’s Milan headquarters, the Armani archives contain hundreds of sketches, silhouettes, photographs and emblematic accessories. For the first time, part of this collection has been digitized and made available to the public.

While all content remains accessible to the company’s employees, 57 emblematic looks can be viewed by anyone on the platform. Each piece is accompanied by detailed information sheets in Italian and English, allowing users to delve into the heart of Armani style.

The experience is interactive: users can filter by season, line, genre, but also according to the label’s own themes – sculpting, layering, deconstructing, draping. A way to understand the codes that have shaped the house’s timeless style.

Cultural and international openness

Armani/Archivio is not limiting itself to digital. The house is also planning physical activations with the reissue of vintage pieces in several cities around the world. Each destination will have its own selection, associated with a signature color: beige for Milan, red for Beijing, blue for Paris, and black for New York.

It’s a way of bringing Armani’s heritage into dialogue with local cultures, while at the same time taking an international approach.

Between memory and succession

This initiative comes at a particularly opportune time: 91-year-old Giorgio Armani has confirmed that he plans to gradually hand over the reins of his business to his close collaborators and family. Absent from several shows for health reasons, the designer is entrusting part of his future to the transmission of his work.

Armani/Archivio thus becomes more than a showcase: it is a tool for continuity, guaranteeing the identity and authenticity of the house, while paving the way for future generations.

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