Pierre Hermé brings back-to-school crunch with viennoiserie pop-up at Galeries Lafayette Le Gourmet

From September 2 to October 2, 2025, Pierre Hermé Paris is setting up a unique pop-up in front of Galeries Lafayette Le Gourmet. On the program: reinvented viennoiseries, between tradition and audacity, that celebrate the art of puff pastry like never before.

In Paris, every autumn brings its share of gourmet novelties. This year, Pierre Hermé, nicknamed the Picasso of patisserie, has come to delight sweet tooths with a Pop-Up dedicated to viennoiserie. Located in front of Galeries Lafayette Le Gourmet, this ephemeral space showcases unique creations, conceived as true sensory experiences.

The art of viennoiserie according to Pierre Hermé

For several decades, Pierre Hermé has imposed his style: daring unexpected combinations of flavors, sublimating classics and transforming tasting into a moment of emotion. For the 2025 season, he applies this approach to the world of viennoiserie, often confined to traditional recipes.

The result? Crunchy, melt-in-your-mouth, intensely flavored creations that revisit the icons of French bakery while adding a singular touch.

Top creations to discover

Le Croissant Montebello

This croissant revisits one of the House’s signature flavors: the combination of roasted pistachio and tart raspberry. The contrast between light bitterness and fruity freshness surprises and seduces from the very first bite(€3.80 – exclusive to Galeries Lafayette Le Gourmet).

Le Pain au chocolat Mogador

A chocolate bread like no other, where caramelized homemade milk chocolate meets passion fruit. Both crunchy and melting, it unfurls intense, tangy notes, for an unforgettable result(€4).

Le Palmier Infiniment Vanille

Here, the viennoiserie is adorned with three exceptional vanillas – Madagascar, Tahiti and Mexico. Beneath an apparent simplicity, this palm tree reveals crisp, buttery layers with a unique aromatic depth(€4 – Galeries Lafayette Le Gourmet exclusive).

The Isfahan Crescent

Pierre Hermé’s absolute icon,Ispahan, is now available in a croissant version: rose, lychee and raspberry make up a floral and fruity alliance, already a must for fans of the pastry chef(€3.80).

Other delicacies not to be missed

• Kouign Amann: caramelized and melting, a tribute to butter in all its splendor(€4).
• Chausson aux pommes: a compote combining the sweetness of Boskoop apples and the acidity of Granny Smith apples(€3.50).
• Croissant nature: a classic golden, flaky croissant, made the old-fashioned way(€2.70).
• Pain au chocolat et pistache: a powerful combination of dark chocolate and pistachio marzipan(€4).

Each of these creations is designed to offer a singular taste experience, where crunchiness and generosity come together in a perfectly mastered score of flavors.

Pierre Hermé, heir and innovator

Descended from four generations of Alsatian bakers, Pierre Hermé has built his reputation on combining French tradition with creative modernity. Founder of Maison Pierre Hermé Paris in 1997, he has conquered the world with his signature macaroons, haute couture desserts and innovative approach, where pleasure remains the only guide.

Voted World’s Best Pâtissier in 2016, he now has over 100 outlets in 12 countries. His house also works with prestigious hotels (Ritz Carlton, Park Hyatt, La Mamounia…), consolidating its role as ambassador of French pastry expertise.

With this Pop-Up viennoiserie, he proves once again that innovation can be found even in the most everyday of rituals, such as the morning croissant.

A gourmet back-to-school experience at Galeries Lafayette Le Gourmet

The Pop-Up is naturally located in front of Galeries Lafayette Le Gourmet, the Parisian temple of gastronomy and events. Every year, this venue attracts thousands of French and international visitors in search of culinary discoveries. Pierre Hermé’s installation confirms Galeries Lafayette’s position as the must-visit destination for foodies in Paris.

Practical info

📍 Pop-Up Pierre Hermé Paris – Viennoiseries
Galeries Lafayette Le Gourmet – 35 boulevard Haussmann, 75009 Paris
🗓️ From September 2 to October 2, 2025

See also: SEPHORiA 2025: the beauty event returns to Paris on October 10 and 11