From root to tip: how to enhance your hair with Kérastase treatments

In the teeming world of hair beauty, one brand has stood out for six decades as the epitome of luxury and excellence: Kérastase. Much more than just a range of hair care products, this Parisian house has revolutionized our relationship with hair, transforming what was once just a matter of hygiene into a veritable art of living.

Today, when our hair is under attack from stress, pollution and external aggressions, Kérastase products offer a tailor-made response to every hair concern.

The legacy of hair innovation

The Kérastase story began in 1964 in the legendary salons of Paris, driven by a bold vision: to go beyond the simple notion of hygiene to create true luxury hair care. This conceptual revolution gave birth to the first hair “bath” and the first scalp treatment, laying the foundations for what would become a veritable science of hair care.

With a team of over 2,000 scientific researchers and the support of L’Oréal Advanced Research, the brand has never ceased to innovate. From the introduction of the concept of sensoriality in hair care in 1973 to the alliance between science and technology with the development of K-Scan diagnostics powered by artificial intelligence, Kérastase remains at the forefront of hair care innovation.

A science for every hair type

What fundamentally sets Kérastase apart from its competitors is its rigorous scientific approach. Each formula is the result of in-depth research combining professional expertise and technological innovation. One example is the development of K-Scan technology, an intelligent camera that analyzes over 12,000 images to provide a precise diagnosis of the scalp and hair.

This personalized approach is perfectly in line with current hair care trends, where “skinification” of the scalp is becoming a major preoccupation. In 2025, consumers are looking for tailor-made solutions that treat their hair with the same care as their skin.

Iconic ranges for every need

Nutritive: the elixir for thirsty hair

For dry and very dry hair, the Nutritive range represents the culmination of decades of research. Enriched with essential proteins and nutrients, this collection transforms dull, dehydrated hair into silky, shiny mane. The range’s best-seller, Bain Satin, gently cleanses while restoring the hair fiber from within.

Genesis: the answer to hair loss

Genesis offers an avant-garde solution to the contemporary problem of hair loss. This dual-action range fortifies hair while reducing brushing-induced breakage by 97%. Its fortifying serum, enriched with aminexil and caffeine, stimulates the scalp’s microcirculation for denser regrowth.

Premiere: the ultimate detox

The Première range tackles a little-known but crucial problem: the build-up of limescale in the hair fiber. This ultra-repairing decalcifying concentrate frees hair from mineral residues that dull shine and compromise the effectiveness of hair care products.

Resistance: absolute reconstruction

For hair damaged by coloring, bleaching or chemical treatments, Résistance offers genuine reconstructive therapy. This range uses sophisticated molecular complexes to rebuild the hair’s internal structure and restore its natural resistance.

The art of personalized diagnosis

One of Kérastase’s most remarkable innovations is its diagnostic approach. The online quiz, based on a sophisticated algorithm, analyzes the specific characteristics of each hair type to recommend the ideal routine. This personalization extends to partner salons, where Kérastase-trained hairdressers use advanced diagnostic tools to create tailor-made rituals.

This holistic approach reflects the changing expectations of consumers in 2025, who prefer customized solutions to one-size-fits-all products.

Sensory rituals that transform everyday life

Beyond their technical efficiency, Kérastase products transform every use into a sensory experience. Creamy textures, sophisticated fragrances and precise gestures create a moment of well-being that transcends the simple act of washing hair. This sensorial dimension is in line with the brand’s philosophy: “You dare, we care”.

The Kérastase ritual begins with diagnosis, continues with the methodical application of treatments and concludes with finishing products. This sequential approach maximizes the effectiveness of each product while creating a unique immersive experience.

Committed to a sustainable future

Aware of today’s environmental challenges, Kérastase is firmly committed to a more responsible approach to beauty. By 2030, the brand aims to use 100% recycled plastic in its packaging and 98% bio-sourced ingredients in its formulas. This eco-responsible approach responds to consumers’ growing concerns for more environmentally-friendly beauty.

Innovations shaping the future

Kérastase’s ongoing innovation is evident in unexpected collaborations, such as the one with Withings for the creation of the first connected brush. This avant-garde approach illustrates the brand’s ability to anticipate future needs and integrate technology at the service of beauty.

Huile Originale Elixir Ultime, now refillable and awarded the Prix d’Excellence de la Beauté 2025 by Marie Claire, symbolizes this move towards more sustainable products without compromising on performance.

Professional expertise at home

What makes Kérastase unique is its ability to democratize professional expertise. Every product benefits from the know-how of the brand’s 150,000 partner hairdressers around the world. This on-the-ground knowledge continually feeds the development of new formulas and application techniques.

The tutorials and professional advice offered by the brand enable you to reproduce the expert gestures of hairdressers at home, transforming your bathroom into a veritable hair beauty institute.

Sixty years after its creation, Kérastase continues to revolutionize the world of hair care, combining French tradition, scientific innovation and affordable luxury. In a world where our hair reflects our personality and well-being, investing in exceptional care is no longer a luxury but a necessity. With Kérastase, every hair style finds its own path to sublimation, from root to tip.