MoonSwatch 2025: the Mission to Earthphase sets stores alight

The MoonSwatch collection continues to make its mark in 2025 with limited series that appeal to enthusiasts and the curious alike. The latest model, the Mission to Earthphase Moonshine Gold, was launched on September 8 on the occasion of the “Corn Moon”, confirmingOmega and Swatch‘s strategy of rarity. Priced at 385 euros, this timepiece is already attracting attention on the Paris secondary market.

A fascinating collaboration in 2025

Since its launch in 2022, the MoonSwatch collection has established itself as a global phenomenon, combining the accessibility of Swatch with the prestige ofOmega. The models, made in bioceramic, pay homage to the legendary Speedmaster Moonwatch. Their deliberate rarity, with a limit of one piece per person, accentuates their appeal to collectors.

In 2025, the strategy remains unchanged: each model is designed to arouse curiosity and reinforce speculation. With its Moon-inspired editions, such as the Mission to Earthphase, the brand continues to play on a narrative blending astronomy and design. Although some voices are raised against too frequent a release, fan expectation remains massive.

MoonSwatch Mission to Earthphase Gold: a cosmic design

The September 8, 2025 model, Mission to Earthphase Moonshine Gold, features the full moon motif nicknamed “Corn Moon”. Its bold design evokes popcorn kernels popped on the moon disk. This wink to the imagination is already making this watch a conversation piece in big cities like Paris.

Displayed at 385 euros, this edition exceeds the usual MoonSwatch range prices. Its “Earth phase” complication and the integration of Omega’s signature Moonshine™ Gold place it in a premium position compared to previous releases. Each customer is entitled to only one copy, heightening envy and tension around sales.

The MoonSwatch 1965 and the weight of history

Launched on March 1, 2025, the MoonSwatch 1965 pays tribute to the Speedmaster’s certification by NASA. Priced at 275 euros, it symbolizes the meeting of historical memory and accessible design. It’s an edition that will appeal to watchmaking enthusiasts and those curious about space culture alike.

Its constant success is explained by a dual approach: rarity and storytelling. The watch is part of a dynamic where each launch becomes a mini-watchmaking event. In the 75008 area, some Parisian boutiques have seen queues from dawn onwards for every release, confirming the undiminished appeal of these models.

On the secondary market, this model reaches around 470 euros at resale. The trend shows that MoonSwatch prices vary according to rarity and theme, creating a speculative climate in the community.
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The MoonSwatch 1965 pays homage to a historic milestone, at the affordable price of 275 euros” – The Watch Observer

The comparison between the 1965 and the Mission to Earthphase reflects Swatch Group’s strategy of playing on launches with a strong visual or historical identity, while keeping prices relatively affordable. Some analysts see this as a way of rekindling interest in the Speedmaster without compromising its aura.

When scarcity fuels speculation

The effect of rarity undeniably contributes to the craze. With only one per person, limited editions are gone in a matter of hours. In Paris, speculation is immediate, with resale prices reaching up to 670 euros for some recent models. This feeds a double market between simple enthusiasts and opportunistic dealers.

Collector interest remains high, but some are critical of the steady pace of launches. In their view, too many editions kill the event. Yet Swatch’s narrative strength maintains a loyal fan base, in search of original watches that are accessible by luxury watch standards.

“The Snoopy limited edition shook up the watch world, but its relevance in 2025 is up for debate” – ChronoBob

Behind this controversy lies the commercial strategy ofOmega and Swatch. Both brands create tension around rarity, while diversifying their themes: Snoopy, anniversaries, moon phases. This method, close to the logic of streetwear, modernizes the approach to the watch market.

Watch market outlook and trends

Future editions should continue to be inspired by lunar or astronomical phenomena. Bioceramics remain a Swatch mainstay, combined with prestigious details such as the Moonshine Gold. These choices guarantee a strong differentiation from other brands on the watch market.

In Paris, boutiques continue to play a central role in the system. The physical shopping experience is paramount, reinforced by queues in front of certain strategic points. A cultural outing can also be accompanied by ideas from the What to do in Paris section, particularly around the watchmaking scene.

The MoonSwatch collection is positioned in a hybrid segment between fashion and watchmaking. Its lifestyle roots are reflected in specialized media and artistic collaborations. Luxury-related initiatives are also reported in the Luxury News section.

New models are expected by the end of 2025. With the emphasis on heritage, it’s not unlikely that the group will use artistic events such as the Parcours des Mondes to reinforce its cultural image in Paris. The link between art, design and watchmaking is gradually establishing itself as a fundamental trend.