Dunkin’ and Deliveroo: the “Back to Cool” kit to brighten up the back-to-school season in Paris

Dunkin’ and Deliveroo join forces to sweeten up the back-to-school season in Paris with an exclusive boxed set to be ordered online.

No sooner has the sand been removed from your shoes than back-to-school arrives, relentlessly. But this year, it rhymes with donuts, colorful stationery and good cheer, thanks to a collaboration between Dunkin ‘ – freshly installed in Paris – and Deliveroo, the home delivery giant.

To soften this often gloomy period, the two brands are launching the “Back to Cool” kit, a limited edition to be collected exclusively from Deliveroo. A box designed as a little back-to-school ritual to share with friends or colleagues.

An American-style feel-good box set

The kit contains everything you need to start September with a smile: a colorful tote bag, two notebooks illustrated with donuts, a Dunkin’ pen, a set of Hema notepads and highlighters, and a sheet of retro stickers. Enough to organize your day in style, and add a little cheer to your computer or diary.

To obtain the kit, simply order a Dunkin’ menu on Deliveroo between September 8 and 18, 2025, comprising a box of 6 donuts and 2 drinks. Please note that only 100 kits are available, and only at the Dunkin’ on boulevard Montmartre, in the heart of Paris 2e.

A well-thought-out back-to-school strategy

This marketing operation is clearly aimed at students, young professionals and fans of cute stationery. It combines the pleasure of comfort food with that of starting a new cycle. A clever way for Dunkin’ to anchor itself in Parisian life after its recent arrival in the capital.

Practical info

• 📍 Where. Dunkin’, 24 Boulevard Montmartre, 75009 Paris (order only via Deliveroo)
• 📅 When? September 8 to 18, 2025
• 🎁 “Back to Cool” kit contents: tote bag, 2 notebooks, pen, notepad, highlighters, stickers
• 🍩 Menu to order: 6 donuts + 2 drinks
• ⚠️ Stock limited to 100 kits (while stocks last).
• 🔗 S ee the menu and order on Deliveroo