Elie Saab’s Golden fascinates olfactory luxury in 2025

Insider sources confirm that Golden, Elie Saab’s first interior fragrance, unveiled at Milan Design Week on April 9, 2025, is as intriguing to haute couture enthusiasts as it is to design aficionados. An alliance of Mediterranean elegance and Italian savoir-faire, this fragrance born of the collaboration with CULTI MILANO stands out as a new object of desire for discreet luxury.

An original fragrance by Elie Saab

Golden is based on a precise olfactory construction: bitter orange and mandarin open on a vibrant note, followed by a spicy ginger heart. The woody cedar base, a reminder of the company’s Lebanese origins, lends unprecedented depth to interiors. This fragrance reflects a high-end vision where every detail makes sense.

Our in-depth analysis shows that the association between Elie Saab and CULTI MILANO goes beyond fragrance. The project values Mediterranean memory as much as technical expertise in the art of diffusers, integrating a decorative aesthetic worthy of the exceptional pieces already sought after by Parisian collectors.

Exclusive Art Deco design

Behind the fragrance lies sophisticated work on the object itself. The diffusers feature green enamelled glass with intense reflections, enhanced by golden touches inspired byArt Deco. These objects are not mere supports, but decorative pieces designed to sublimate a contemporary living room or a Haussmannian apartment.

The formats on offer (500 ml and 2.7 L for diffusers, 270 g for candles) make it possible to personalize the experience. This anchoring in design gives Golden a unique dimension: it becomes both a fragrance and a luminous sculpture for the interior.

A strategic launch in Milan

Launched during Milan Design Week, Golden is part of an international context where collaborations between fashion and home fragrances are multiplying. Elie Saab has chosen this key event to engage in dialogue with a public sensitive to luxury, innovation and the art of living.

Local insiders saw Golden as a bridge between Mediterranean tradition and Italian modernity. This strategy positions Paris and Milan as two complementary poles in the global distribution of the product.

“Golden is light, warmth and Mediterranean memory. – Elie Saab, designer

Distribution and perception

Golden is not mass-marketed: it remains selected for high-end distribution. Available at Harrods in London, on the CULTI MILANO website and from selective distributors, this fragrance underlines the growing importance of multi-sensory experiences in the luxury world.

With prices ranging from €58 for a candle to €560 for the large 2.7 L diffuser, the premium positioning is assertive. The choice of iconic names accentuates the rare and refined image of the creation, attracting an international clientele of connoisseurs.

“A luxurious dialogue between scent, design and heritage.” – Harrods, product presentation

Reception and outlook

Initial customer feedback shows a 99% recommendation rate on specialized reviews, with almost unanimous olfactory and aesthetic satisfaction. The product’s exclusivity and rarity in retail outlets reinforce the idea of a collector’s item.

Paris could become Elie Saab’s next communications ground for Golden, at fashion and lifestyle events. The anticipation of limited editions or range extensions by 2026 is mentioned by several industry players, without official confirmation as yet.

This strategy reflects a strong trend: combining exceptional design, perfume and cultural heritage. It places Golden not only in the moment, but in a sustainable trajectory where Paris, Milan and London respond to each other.

For a complementary vision associating cultural heritage and Parisian trends, a recent dossier also evokes this Montmartre secret, confirming just how much the capital loves to combine history and sensorial modernity. Other luxury players, analyzed in luxury news or in connection with experience, are following similar trajectories.

Practical information

Available formats: 500 ml diffuser (€105), 2.7 L diffuser (€560), 270 g candle (€58). Distribution: international selection, including Harrods London and online sales on official CULTI MILANO website. Availability: from April 2025. Product designed in refined editions, with a clearly upmarket positioning.