Lanvin reveals its iconic blue in Paris in 2025

Our investigation reveals that Lanvin has just made a major strategic shift around its signature blue, the emblematic color linked to Jeanne Lanvin since the 1920s. Peter Copping, new artistic director since June 2025, has chosen to reinterpret this historic shade in the Autumn-Winter 2025-2026 collection “À la maison”. This chromatic mutation affirms the ambition of the Parisian house: to link heritage and modernity to strengthen its identity and prepare the future of mixed ready-to-wear.

A chromatic heritage reinvented

Created in the 1920s, Lanvin’s signature blue symbolized the intimate elegance of Jeanne Lanvin. Inspired by the sky and the ocean, it accompanied both couture creations and fragrances. In September 2025, the house formalized its evolution into an updated shade, designed to dialogue with contemporary expectations. Far from being a break with the past, this decision is part of an assertive approach to heritage continuity and gentle modernization.

Peter Copping’s strategic choice illustrates his determination to establish Paris as a global showcase for luxury. This new, subtly nuanced blue will be visible both in the collections and in the house’s graphic identity. Many industry experts believe that this move reflects a broader trend towards a return to basics, where color becomes a cultural and emotional reference point.

Peter Copping’s vision

Appointed in June 2025, Peter Copping embodies a long-awaited renewal for Lanvin. His first show, “À la maison”, was hailed for its reinterpretation of intimacy and Parisian chic. Updating the blue color is more than an aesthetic decision: it reflects a more global repositioning project. The idea is to reconnect the house with its founding DNA, while making its codes accessible to a contemporary clientele.

During our videoconference with specialist critics, it became clear that this FW25 show marks a starting point for a more inclusive, mixed-use ready-to-wear rooted in a quest for sustainability. Chromatic coherence thus becomes a central vector of identity, reinforcing Lanvin’s presence with an international public in search of strong visual reference points.

Between heritage and strategy

The reinterpretation of blue is part of a current trend in luxury goods, where houses are revisiting their icons to adapt them to the 21st century. Contrary to popular belief, this approach does not trivialize heritage, but rather consolidates its cultural value. With this symbolic gesture, Lanvin asserts its position as the oldest Parisian fashion house still active, but looking to the future.

This new blue also reflects a narrative dimension. Used on timelessly elegant silhouettes, it becomes a strong signal for a demanding luxury audience. At the same time, it accompanies digital and marketing communications, embodying a fluid storytelling that is identifiable at first glance.

Reactions were unanimously positive, with critics, the trade press and discerning consumers all hailing the choice. This chromatic repositioning confirms Peter Copping’s strategic intelligence in his interpretation of Jeanne Lanvin’s legacy.

“This FW25 collection is deeply personal – a tribute to the world of Jeanne Lanvin and her intimate style,” Peter Copping, Lanvin Artistic Director (September 2025).

Expert reception and advice

Observers of Paris Fashion Week confirm the key role of this blue in the relaunch of the visual identity. Several international critics, including TheFashionography and Elle, underline the subtlety of a gesture in which modernity does not denature heritage. Our analysis reveals that this chromatic choice positions Lanvin as a benchmark player in contemporary heritage discourse.

Fashion professionals associate this repositioning with a broad investment strategy, particularly in international communications. This modernized blue becomes a pivotal point for more immersive customer experiences, reinforcing the visual coherence between garments, accessories and graphic design.

“The signature blue, reinterpreted, symbolizes the passage of time and the continuity of the Lanvin heritage”, Journal du Luxe, September 23, 2025

Perspectives and outreach

In the medium term, Lanvin intends to deploy this new chromatic identity in its future collections and in its flagship points of sale in Paris and abroad. The house is capitalizing on a transgenerational storytelling that combines innovation, elegance and authenticity. Professionals agree that this gesture of stylistic coherence allows Lanvin to once again become an influential player in contemporary ready-to-wear.

The prospect of a forthcoming couture show in January 2026 suggests that this revisited chromatic code will gain momentum. Behind the scenes of the relaunch, this shade appears to be a strong visual key, destined to become a new benchmark of Parisian chic.

By integrating this choice into a logic of customer experience and global visual identity, Lanvin establishes its reliability. The subtle balance between heritage homage and contemporary adaptation demonstrates the company’s ability to anticipate the expectations of an international market.

The move is part of a broader Parisian trend to return to heritage, already seen in gastronomy as well as cultural experiences. Lanvin is sending out a clear message: valuing one’s heritage is compatible with an innovative and inclusive projection.

Practical information

Address: Lanvin, 15 rue du Faubourg Saint-Honoré, 75008 Paris. Metro access: Miromesnil (lines 9 and 13) or Saint-Philippe du Roule (line 9). Opening hours: Monday to Saturday, 10 a.m. to 7 p.m. For further details and future news, visit the official website.