Cristiano Ronaldo relaunches Legacy: the fragrance of intrigue

Our investigation reveals that Cristiano Ronaldo has not only unveiled a fragrance, but repositioned his cult perfume to mark its tenth anniversary. The official launch of “Cristiano Ronaldo Legacy” on September 10, 2025 in Madrid drew the industry’s attention, confirming its desire to inscribe its olfactory imprint in time. Creative details, affordable prices and original design make up a strategy that speaks volumes about the athlete-entrepreneur.

A milestone anniversary

The Legacy fragrance was initially launched in 2015, a symbol of masculine elegance by a world-renowned sportsman. Ten years on, Ronaldo revisits this symbol with a modernized bottle and communication that reflects the evolution of his career. This new stage anchors his brand in a more focused and coherent entrepreneurial vision.

At the event on September 10, 2025, Cristiano Ronaldo emphasized that this fragrance is a “reflection of his journey”. With these words, he reminded Madrid that the olfactory universe can be a personal narrative as much as a mass-market product.

The secrets of a timeless fragrance

Designed by master perfumer Pierre Negrin, the elixir offers a sophisticated accord: lavender, apple and cinnamon dominate the top notes. This balance brings accessible freshness and refined complexity, meeting the expectations of an international audience. The olfactory direction reflects Ronaldo’s own precise choices.

Unlike many celebrity fragrances created from afar, Ronaldo was directly involved in the details of the composition. This active role lends credibility to his product in a market saturated by opportunistic initiatives.

An entrepreneurial strategy

The launch of the perfume in Madrid reflects a strong cultural attachment. Thinking of perfume as an extension of his image allows Ronaldo to demonstrate his dual identity: legendary sportsman and entrepreneur. Industry analysts emphasize the competitive advantage of his reputation over traditional perfume houses.

Our exclusive tests show that the fragrance’s staying power is in line with premium sector standards, while remaining priced at around €40 for 30ml and €75 for 100ml. This pricing strategy makes the product accessible, without sacrificing the aura of luxury.

“Legacy is more than a fragrance, it’s a reflection of my journey.” – Cristiano Ronaldo, March 2025

Official figures show that Ronaldo has capitalized on a decade of success to offer a fragrance that remains competitive among other leading men’s references. This evolution is made visible by the modern, streamlined bottle redesign, already spotted by lifestyle critics.

Public perception and reception

The Madrid event brought together fans, journalists and fashion figures, giving the perfume an international showcase. According to observers, the reception was marked by enthusiasm for the player’s personal approach to creation. This enthusiasm reinforces the brand’s credibility beyond soccer.

Already, online communities are comparing the fragrance to other references from established designers. The notion of reliability is reinforced by the absence of controversy or product recall, a rare detail in the world of mainstream launches.

“Created by master perfumer Pierre Negrin, this fragrance is a long-lasting aromatic amber wood.” – CR7 Fragrances, 2025

Outlook and future of the collection

Since March 2025, the advertising campaign has illustrated Ronaldo’s desire to project his fragrance into a new decade. This repositioning, far from being a one-off event, could herald future variations. Analysts expect a spin-off launch to strengthen the range.

Professionals agree that Ronaldo differentiates himself through a strategy in which storytelling plays a central role. Every communication element evokes his career, making the product credible and rooted in his identity. An effective method, particularly in view of the growing demand for authenticity.

While other celebrities are multiplying ephemeral collaborations, Ronaldo is betting on consolidating his brand. The choice of Pierre Negrin further strengthens the olfactory legitimacy of the project, guaranteeing the fragrance a professional dimension that has won over specialist critics.

This launch finally confirms Ronaldo’s place in the accessible luxury industry. By linking sport, elegance and entrepreneurship, his Legacy fragrance becomes a showcase for his global strategy.

Practical information

Price: ~€40 per 30ml, ~€75 per 100ml depending on distributor. Launch: September 10, 2025 in Madrid. Designer: Pierre Negrin, perfumer. Products available on the official CR7 website. No specific launch announced for Paris yet, but French outlets should follow international distribution.

For those interested in lifestyle trends and events, the luxury news section remains a reference. And as for addresses, lovers of perfumes, gastronomy and evening events will find inspiration in Paris by night, the perfect complement to Ronaldo’s glamorous news.