Paris Fashion Week: October 4, 2025 will shake things up

Our investigation reveals that Saturday, October 4, 2025 will be one of the most intense days of Paris Fashion Week Spring-Summer 2026. The events confirmed by the Fédération de la Haute Couture et de la Mode are extending their reach with almost 85% digital or hybrid formats, while retaining an aura of exclusivity unique to the Paris shows.

A key day at Fashion Week

Thirteen major events are concentrated on this day, from the first Alaïa show at 9.30 am to the Balenciaga show at 8.30 pm. Our analysis confirms that houses such as Hermès, Maison Margiela and Vivienne Westwood occupy the day’s most strategic slots. While invitations remain limited, livestreams offer unprecedented global access.

Since the 2000s, Paris Fashion Week has established itself as the absolute benchmark for international fashion. The 2025 edition confirms its vitality, blending heritage and digital innovation. Contrary to popular belief, the move to digital technology does not reduce the prestige of events, but rather amplifies them for a global audience.

The decisive role of digital

Around 85% of the shows scheduled for October 4 include a digital component. According to the FHCM, this structural trend maintains the elitism of the event while broadening the influence of designers. Brands are investing in secure platforms offering immersive experiences.

Houses such as Maison Margiela and Hermès are betting on high-definition retransmissions complemented by exclusive angles. Professionals admit that these digital devices offer unprecedented creative perspectives, previously unthinkable in traditional catwalks.

Designers expected on October 4

The program reveals a balance between established houses and emerging signatures. Alongside Alaïa and Hermès, names such as Dice Kayek and Ann Demeulemeester offer contemporary interpretations of women’s ready-to-wear. These niches represent opportunities for lesser-known brands to capture digital attention.

The afternoon will be marked by the appearance of Barbara Bui, who, according to our sources, will present a wardrobe combining rigorous tailoring and bandana motifs. The designer also plans to unveil a jewelry line, reinforcing the trend of cross-sector collaborations between fashion and accessories.

“It’s very pure, yet irreverent, as you can see all the interiors and the structure of the jacket” – Barbara Bui, designer, September 2025

The House of Balenciaga will conclude the evening with a livestreamed show at 8:30 p.m., expected to be the highlight of the evening. This strategic choice combines exclusivity and openness to the connected public, embodying the new paradigm of global fashion.

When Paris sets the standard

Paris continues to be the international center of gravity for fashion. This subtle blend of Parisian exclusivity and global reach embodies a model studied by other capitals. Since our last visit in September, we have observed that the hosting of hybrid shows is highly acclaimed by professionals.

“Paris Fashion Week remains the global benchmark for creativity and luxury, embracing new digital formats” – FHCM, official press release, September 2025

This development demonstrates that PFW has not only maintained its position as a creative showcase, but has also strengthened its role as a place for experimentation. Each show, whether physical or digital, becomes a laboratory where the future of luxury is played out.

Perspectives and challenges

The remaining days, from October 5 to 7, 2025, promise further highlights. But the one on October 4 crystallizes the balance between tradition and modernity. The stakes go beyond the simple calendar: they concern the place of digital in the fashion experience. This hybridization is now an irreversible norm.

For designers, the challenge is twofold: to maintain the rarity and prestige of their shows, while generating a global impact thanks to new technologies. The growing expectations of the digital public reinforce this trend. Once again, Paris is dictating the rules of the global game.

This dynamic is part of a wider movement in the luxury industry, reflected in emblematic openings such as the RH Paris temple on Paris’s luxury Champs-Élysées. The Paris ecosystem links business strategies, creative innovation and cultural impact.

Practical information

Dates: September 29 – October 7, 2025. Key day: Saturday, October 4, 2025, with events from 9:30 a.m. to 8:30 p.m. Some shows, including Balenciaga and Hermès, accessible via livestream on the official FHCM website. Access: the majority of shows remain strictly invitation-only. Additional presentations (Barbara Bui, Dice Kayek) are reserved for professionals via showroom by appointment.