Courrèges reinvents lightness and surprises Paris in 2025

A Courrèges campaign without models or visible clothes, where simple suspended confetti embodies lightness. Directed by Nicolas Di Felice, this approach challenges the aesthetic codes inherited from André Courrèges and questions contemporary fashion. Behind this visual choice lies a reflection on shared joy and the protective function of clothing in today’s urban life.

The radical campaign that intrigues

The Autumn-Winter 2025 collection is accompanied by a bold campaign: a white tablecloth and floating colored confetti completely replace the silhouettes. This poetic gesture illustrates a vision of fashion as an emotional experience and not simply a product presentation. Our survey confirms that this collaboration with artist Dan Colen is part of the Sky High Farm Biennial in New York.

This deliberate absence of customary representation reflects Courrèges’ desire to differentiate itself in a market saturated by images. The artistic approach aims to appeal to both the traditional public and a new generation sensitive to creative and sustainable values. Paris, the epicenter of fashion, is watching this radical proposal with curiosity.

Nicolas Di Felice and the Courrèges legacy

Appointed in September 2020, Nicolas Di Felice’s mission is to revitalize the house while respecting the futuristic legacy of André Courrèges. Far from copying the past, he has introduced an approach that emphasizes fluidity and movement. His recent shows have featured draped, light and protective silhouettes.

According to his interviews, he sees fashion as “light armor” adapted to contemporary urban rhythms. Critics converge on an assumed modernity that enriches the prestige of a house often associated with the radical minimalism of the 1960s. This fusion of memory and innovation makes Courrèges one of the season’s major trends.

Fluidity, protection and connected youth

Since 2021, the brand has been targeting younger generations more directly. The adjusted pricing policy and renewed image have captured the attention of a customer base focused on design and sustainable fashion. The emphasis on the emotional dimension is part of a broader movement to open up to the fluid genre and a diverse community.

The Autumn-Winter 2025 collection continues this journey with the idea of free movement: “One Minute Courrèges Movement”, a sequence that translates the balance between structure and spontaneity. Innovative materials, including eco-friendly vinyl, reinforce the coherence between aesthetics, functionality and environmental commitment.

“Fashion should be a light, non-restrictive armor that protects in urban life.” – Fashion critic, FW25 show

These words underline the way Di Felice updates Courrèges DNA by inscribing it in contemporary lifestyles. Clothing is no longer just an adornment, but an interface between comfort, protection and expression of identity.

The artistic and social dimension

The collaboration with contemporary artist Dan Colen and the integration of the Sky High Farm Biennial demonstrate Courrèges’ commitment to dialogue with contemporary art. This type of partnership testifies to Courrèges’ repositioning among the influential houses seeking to marry fashion and art on the international scene.

This strategy appeals to an audience keen on hybrid cultural experiences, for whom campaigns must generate emotions and reflections far beyond the simple presentation of a garment. It also reflects a desire to create a more inclusive, community-based identity.

“Suspended confetti is a symbol of lightness, a shared act of joy and resistance.” – Nicolas Di Felice, FW25 campaign

Through this visual language, the house differentiates itself and attracts the attention of specialized media, reinforcing its authority in the world of luxury and within contemporary Parisian fashion.

Courrèges faces its future

The year 2026 should confirm this course with new experiments at the next Paris Fashion Week. Sustainability initiatives, notably the exploration of eco-friendly materials, will be strong markers in the company’s positioning. Our analysis reveals that the coherence of this strategy reassures investors and seduces critics.

Contrary to preconceived ideas about the risk of dilution, Courrèges has succeeded in combining historical memories with innovation. The 60th anniversary celebrated in 2021 continues to serve as a symbolic reference in visual communication. In this way, the company confirms its ability to remain synonymous with radical modernity and continuous evolution.

This change of direction is accompanied by greater legitimacy in the cultural media. Following in the footsteps of campaigns such as “Lady Dior 2025”(for example), Courrèges has established itself as an essential aesthetic benchmark. Through its artistic collaborations and creative audacity, it is consolidating its role as a singular house on the international scene.

The stability of its reputation is supported by a favorable trade press and multiple editorial collaborations, present in sections such as experience and Parisian culture. With Di Felice, Courrèges demonstrates that a heritage can be magnified by constant reinterpretation.