Kendall Jenner and Eva Longoria mark Paris Fashion Week 2025

Our investigation reveals that the L’Oréal Paris fashion show on September 29, 2025 at Hôtel de Ville was not just a fashion show, but a powerful public statement. Under the theme “Liberté. Égalité. Sororité”, the event positioned Kendall Jenner, Eva Longoria and other ambassadors as symbolic figures of female empowerment. Few spectators are aware that the cast included over 11 international personalities, amplifying the echo of the message.

A parade under the sign of sisterhood

The show was held at 9pm in the heart of Paris, reminding us of the importance of the setting in the construction of an iconic event. The Hôtel de Ville served as a monumental backdrop for a message of female solidarity. The lighting effects and urban ambience lent an even more powerful resonance to the initiative.

L’Oréal Paris, official partner of Fashion Week, uses each edition to blur the boundaries between fashion and social commitment. Unlike other brands that rely solely on aesthetic trends, L’Oréal puts society and self-confidence at the center of its expression. This is what sets the event apart in the Parisian fashion landscape.

Global ambassadors

Kendall Jenner’s presence gave the show international resonance. As a model followed by millions, her participation amplified the resonance with younger generations. Eva Longoria, committed to the feminist and humanitarian scene, brought a more militant and expert dimension, reinforcing the central message.

The show also welcomed Helen Mirren and Cindy Bruna, confirming the generational and cultural diversity valued by the brand. This multi-voice approach embodies a clear desire to represent all women’s trajectories, in line with the inclusive identity of L’Oréal Paris. For luxury news insiders, this strategic choice meets a growing demand for authentic representations.

A new slogan for 2025

This year, the parade revisited the French motto as “Liberté. Égalité. Sororité”, an adaptation in keeping with current demands for gender equality. This symbolic repositioning marks a significant step forward, especially in a France where the issue of feminism is a major topic of public debate. Every step on the podium was designed as a statement of individual confidence.

According to L’Oréal Paris, “believing in yourself shouldn’t be a luxury, it should be a given”. A simple phrase that sums up their philosophy. It also reconnects the brand with its world-famous slogan, but from a renewed social perspective.

“Kendall Jenner and Eva Longoria embody strength and confidence on our stage tonight” – L’Oréal Paris, official press release September 29, 2025

This bold communications positioning features a mix of beauty icons and credible voices, consolidating the balance between glamour and authenticity.

Fashion and social message

The 2025 edition does more than just promote cosmetics. It establishes a model where the catwalk becomes a social vehicle. Paris, the capital of fashion, has also become the stage for cultural and feminist demands through this showcase.

Professionals agree that this fashion-beauty-society alliance is now unavoidable. Where other shows favor the spectacular, L’Oréal has chosen a studied sobriety, centered on the speech and the prestigious cast. This strategic choice could influence the future of presentations at future Fashion Weeks.

“This year, Liberté. Equality. Sororité is more than a theme: it’s a manifesto” – Marie Jullian, fashion communications consultant

A lasting impact on L’Oréal’s image

For several years now, L’Oréal Paris has been consolidating its role as a bridge between the world of luxury and that of social commitment. The September 29, 2025 event is the most recent proof of this. Highlighting a dozen international female ambassadors feeds the inclusive brand discourse, where every consumer can identify with a public face.

Our analysis in the field shows that this edition went beyond mere aesthetic performance to embody a staging of women’s living together. The media impact is explained by the perfect convergence between the timing – Fashion Week – and a strong social statement.

This consistency contributes to positioning the event among the most notable of the Parisian week. By strengthening its partnership with Fashion Week, L’Oréal Paris reinforces its legitimacy in the industry while affirming its social responsibility. A strategic balance that could inspire other players.

Elsewhere at Fashion Week, the phenomenon of starification continues to flourish, as suggested by the importance of the social venues where celebrities and insiders gather. In this context, the L’Oréal Paris show brilliantly integrated prestige and substance.