Lanvin 2025: a return to basics that fascinates Paris

After an in-depth analysis of runway shows and official statements, it appears that Lanvin is undergoing a spectacular renaissance in 2025. Under the direction of Peter Copping, appointed in September 2024, the house returns to its historic “ultimate chic”, inspired by Jeanne Lanvin. All of Paris fashion wonders: what if this artisanal rediscovery redefined contemporary haute couture?

Peter Copping’s new lease on life

From his first official collection at Paris Fashion Week in January 2025, Peter Copping set a clear direction. Far from ephemeral extravagance, he opted for a return to fundamentals, emphasizing embroidery and fluid silhouettes. This strategic positioning replaces Lanvin as a central player in the revival of historic fashion houses.

Observers point out that Copping’s approach is based on a detailed knowledge of the archives. The artistic director draws on heritage, while blending chromatic modernity and contemporary volumes. This mix attracts connoisseurs and new generations alike, a feat in an industry where loyalty to tradition can hinder inclusivity.

A tribute to Jeanne Lanvin

The set design for this show, called “À la maison”, reproduced elements from Jeanne Lanvin’s interiors. This homage placed the founder at the heart of the creative discourse. The codes of “ultimate chic” take on a new dimension, becoming not a memory, but a stylistic weapon adapted to the 21st century.

The workshop mobilized nearly 14 craftsmen for certain pieces requiring up to 1500 hours of embroidery. These figures confirm the essential place of exceptional craftsmanship in Lanvin’s DNA. Unlike other brands that focus solely on technological innovation, Lanvin proves that a house can stay ahead by solidifying its roots.

When craft seduces the international scene

Public and press response was enthusiastic. The presence of Anna Wintour and renowned actors testifies to the brand’s new-found status. Editorialists link this revival to broader “archive revival” trends, particularly noticeable in Milan and Paris in 2025.

The men’s and women’s collections are balanced, with precise structures and a romantic touch for men, and elongated silhouettes for women, recalling the inspirations of the 1930s. This double valorization enabled the company to broaden its commercial and media horizons.

“I sought to project the essence of Jeanne Lanvin’s wardrobe today while imagining it on a cast of modern characters.” – Peter Copping, Artistic Director

A seamless reinvention

Since January 2025, specialist journalists and luxury professionals have hailed this collection as a successful reconciliation. The strategy does not abandon commercial codes, but demonstrates that economic viability can be based on the memory of a house. The reinterpretation of the trench and pea coat, punctuated with satin, captures today’s expectations.

This positioning brings Lanvin closer to the new creative wave visible at Fashion Week. Like the comparisons drawn in the Dior debates, Lanvin’s renaissance confirms a trend: banking on heritage to appeal to both digital audiences and established connoisseurs.

“Ultimate chic becomes a mantra, a posture and an approach for the house.” – Lanvin Fall/Winter 2025 show notes

Prospects for Lanvin

The next milestone will come at Paris Fashion Week in September 2025, when the Spring/Summer 2026 collection will be presented. Insiders are waiting to see whether “ultimate chic” will remain an enduring guideline or a first stage of adaptation. The fashion market is banking on continuity to ensure brand image stability.

So far, there have been no negative signals to tarnish this picture. The absence of controversy, combined with the strengthening of the brand’s historical roots, gives the company a rare credibility. In contemporary luxury, there are few examples of such a harmonious blend of heritage and modernity.

Copping’s challenge is twofold: to anchor Lanvin in a long-term temporality, while captivating a global audience accustomed to digital speed. This challenge, if successful, could put Lanvin back at the center of fashion cartography, on the same level as other major players.

In this dynamic, the French house contributes to a more global return of “couture heritage” observed in 2025, evoked by numerous media specialized in luxury news and in the experience section. Paris thus confirms its status as the capital of historic and contemporary elegance.