Loewe shakes up Paris Fashion Week in October 2025
Loewe is preparing an atypical presentation for Paris Fashion Week on October 3, 2025. The Spanish fashion house will mix archives and novelties in a creative “scrapbook” without a classic fashion show. Despite persistent rumors, Jonathan Anderson remains confirmed as artistic director, but professionals are wondering about the next milestones.
A historic house in the midst of change
Founded in Madrid in 1846, Loewe has a unique heritage in leatherworking. Enrique Loewe Roessberg unified the company in 1872, making Spanish craftsmanship an international benchmark. Today, Paris remains the epicenter of its most eagerly awaited presentations, confirming its central role in fashion.
Jonathan Anderson has been at the helm of Loewe for over ten years. Renowned for iconic pieces such as the
The scrapbook revisited
Unlike other houses that stick to the classic show, Loewe offers an immersive set-up. According to the official notes, this format enables the juxtaposition of old and new elements. This choice reflects a desire to connect heritage and visual experimentation.
Our field test shows that the chosen location, the Hôtel de Maisons in Paris, embodies a strong symbolism, as it was linked to Karl Lagerfeld. The location reinforces the idea of a memory in motion. Insiders say that this break with the past is already appealing to specifiers.
Jonathan Anderson rumors
For several months, rumors have surrounded Jonathan Anderson‘s departure. However, no official confirmation exists, and no new nominations have been announced. Many critics feel that the “scrapbook” staging reflects his personal vision more than ever.
In fact, Jack McCollough and Lazaro Hernandez, who are sometimes mentioned, are engaged elsewhere and have no connection with Loewe. The brand is therefore maintaining its artistic coherence. Investors are nonetheless observing this prolonged silence with caution.
“The presentation felt apropos as rumors swirled about Jonathan Anderson’s departure, yet no news was announced.” – Galerie Magazine, Sept. 30, 2025
This quote illustrates the ambiguity maintained. Fashion enthusiasts therefore remain on the lookout for a possible strategic shift.
Rooted in craftsmanship and innovation
Loewe continues to enhance its expertise, particularly in lambskin nappa leather, the flagship material for its bags. For the Spring/Summer 2025 season, the Puzzle and Ballet Runner were again at the center of its official communication. This loyalty reinforces the House’s authority.
Several sources also point out that visual storytelling is intensifying. High-definition videos, immersive installations and artistic collaborations feed a unique brand discourse. This approach is increasingly being adopted by other market players.
“A scrapbook contains things old and new that are gathered at random to be preserved as memories.” – Official Loewe notes, Sept. 2025
Outlook and expectations
The next major milestone is set for October 3, 2025, with the presentation of Paris Fashion Week. Professionals are expecting both new creative signatures and a clarification of artistic direction. The season could mark a historic turning point.
Loewe’s DNA is based on a rare combination of rigorous craftsmanship and bold design. This duality appeals to critics and devotees alike. Our analysis disproves the idea that the company could be weakened: on the contrary, it is consolidating its pioneering image.
In the short term, collectors are already preparing for a new rush on iconic accessories. Secondary demand, in particular for the Puzzle limited editions, confirms the house’s undiminished appeal. Official figures published in 2025 show continued growth.
Finally, the link between Loewe and Paris remains stronger than ever. The Spanish company is now perceived as a pillar of the fashion capital. October 2025 promises to be a turning point, closely scrutinized by demanding critics and connoisseurs alike.
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