Tag Heuer x New Balance launch the most powerful connected sports watch of the moment

A watch designed for running can change a season. TAG Heuer’s partnership with New Balance has attracted the attention of runners who want to combine style with useful data. What’s more, it puts technology at the service of a simple gesture: running better.

A sport-tech collaboration tailored to runners’ pace

The heart of the project lies in the complementary nature of watchmaking and performance. TAG Heuer brings its expertise in ergonomics and precision, while New Balance brings its grounding in the field. What’s more, the functionalities are geared towards reliable effort tracking.

Amateur athletes are looking for concrete benchmarks, not promises. So this watch is designed to make training sessions easier, from jogging to splits. On the other hand, the experience remains elegant on the wrist, which is what counts before and after training with New Balance.

Design, legibility and comfort on the move

The legibility of a sports watch remains decisive when you’re short of breath. That’s why the 40 mm case fits both slim and muscular wrists. In addition, the green accents recall New Balance’s running DNA and reinforce the visual signature.

“Running with style doesn’t exclude precision”

The wristband designed for support reduces micro-vibrations when resting on the ground. As a result, the display remains clear during pace changes, even in bright sunlight. What’s more, quick menus simplify navigation during runs.

Measurable performance, autonomy and services

The precision of the GPS and sensors guides the regularity of your pace. So you stay on course in your zones without looking at your phone. What’s more, the companion app centralizes your sessions and clarifies useful progress trends.

• Objective: simplify every outing, from jogging to workout.
• Legibility: key information visible on the move.
• Autonomy: plan several runs without stress.
• Ecosystem: data for a clear vision.
• Style: a sporty chic piece, before and after exercise.

TAG Heuer – Connected Calibre E5 40 mm x New Balance Edition. Connected watch: bold case, dynamic design, green accents; 300 mAh battery, runtime 1.5 days in full performance mode, 2 days in low power mode; reference SBT8082.EB0394.

These figures are the answer to the classic fear of battery failure. So you can run with a clear head on your long sessions. What’s more, the economy mode extends the working day without a charger.

For whom, when, and why now

Regular runners want clear indicators of progress. So pace, heart rate and distance must remain reliable. What’s more, the experience becomes part of the routine, right from the warm-up, with New Balance as your partner on the road.

Beginners, on the other hand, demand simplicity above all else. As a result, the interface favors screens that can be understood in a matter of seconds. What’s more, activity profiles help frame the day’s session.

Daily comfort, materials and maintenance

A good tool needs to make itself forgotten when fatigue mounts. That’s why the low weight and case coating reduce friction. What’s more, the main knob sits comfortably under the thumb, making it easier to turn.

Weatherproofing secures rainy outings. So you stay on schedule even when the weather turns. What’s more, quick-cleaning preserves aesthetics, even after a muddy New Balance run.

New Balance – FuelCell SC Elite. Limited edition running shoes: carbon plate, reactive foam and race-ready uppers; designed for marathons and sustained paces.

The running ecosystem and useful synergies

Shoe and watch form a coherent pair on the field. As a result, your stride becomes more regular thanks to constant reference points. What’s more, the perceived stability on the ground helps you keep up the pace over 10 km with New Balance.

Motivation often comes from an improving curve. So, grouping data together avoids dispersion between apps. What’s more, it reduces the mental load before the next key session.

Availability, size selection and quick adjustments

The choice of case size has an impact on everyday comfort. For example, the 40 mm size suits many wrists. What’s more, the strap can be finely adjusted in a matter of seconds.

The package contains everything you need to get started quickly. It takes no time at all to set up, which is reassuring before a field test. What’s more, the shared identity with New Balance is evident from the moment you open the box.

For those preparing for a race, the plan must remain clear. So the watch structures the effort and target paces. What’s more, the FuelCell SC Elite pair completes the package, while New Balance anchors performance all the way to the finish line.

• New Balance