Alcohol-free wine: a trend making its way onto Parisian restaurant menus
In Paris, non-alcoholic wines are no longer just an alternative, but a real trend that is making its way onto the menus of Michelin-starred and bistronomic restaurants.
According to the Collectif du vin lo-low, sales rose by 20% in 2024, and by the first quarter of 2025, they had already reached the previous year’s total sales! This growth is accompanied by a quest for quality, with refined products that appeal to a clientele concerned with their well-being without sacrificing pleasure. Brands such as NOOH by La Coste, French Bloom and L’Excessive illustrate this evolution, offering consumers elegant options for their moments of conviviality. This trend is part of a desire to celebrate without excess, combining pleasure and well-being. Here are our 4 favorites:
NOOH by La Coste: Provencal elegance in a bottle

Made from the estate’s famous Rosé d’une Nuit, NOOH by La Coste is an alcohol-free sparkling wine that embodies the refinement of Provence. Thanks to a vacuum distillation process, the alcohol is extracted at low temperature, preserving the wine’s aromas and freshness. Available in rosé and white versions, NOOH offers an elegant taste experience, ideal for festive occasions.
L’Excessive: effervescent chic

L’Excessive is an alcohol-free sparkling wine co-created by Domaine Château d’Estoublon and artist Carla Bruni. Available in white and rosé, this 0% alcohol sparkling wine combines finesse and conviviality. Its name, inspired by
French Bloom: the organic bubble

French Bloom offers alcohol-free sparkling wines made from organic Chardonnay and Pinot Noir grapes. Their cuvées, such as
L’Antidote: nature in your glass
Created by winemaker Romain des Grottes, L’Antidote is an alcohol-free drink combining grape juice, apple juice and herbal infusions. With no preservatives, artificial flavors, colors or added sugar, it offers a natural, refreshing alternative. Available in a lightly sparkling rosé, L’Antidote stands out for its aromatic complexity and lightness, perfect for aperitifs or convivial meals.
Our 4 favourites
| Product | Description | Price |
|---|---|---|
| NOOH by La Coste Rosé Effervescent | Elegant, fruity, alcohol-free sparkling wine. | 35,00 € |
| French Bloom Le Rosé | Light, fruity, alcohol-free organic bubbles. | 32,30 € |
| L’Antidote Rosé | Organic sparkling beverage, herbal infusions. | 15,00 € |
| L’Excessive Blanc | Alcohol-free effervescent, chic and refined. | 29,00 |
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