Advent Calendars 2025: the 3 most popular according to a study

Every autumn, anticipation mounts: beauty advent calendars are back in the spotlight. The 2025 vintage promises to be a generous one, with more targeted and better-priced boxes. To make the right choice, it’s best to combine desire, budget and concrete criteria.

2025 trend: strong demand and more thoughtful purchasing

According to a study relayed by Voici, interest is not waning: Advent calendars are still a pleasurable purchase, but with a better framework. Firstly, the act of buying is prepared earlier, as stocks fluctuate rapidly. As a result, customers compare real value and formats. What’s more, ethics and sustainability weigh more heavily in the decision.

When’s the right time? As early as autumn, when the first references come out. Also, retailers sometimes trigger online queues. So a simple plan helps: set a budget, check cumulative value and return policy.

On the other hand, some boxes are aimed at make-up fans. Among the 2025 Advent Calendars, the L’Oréal Paris 2025 Advent Calendar includes 18 make-up products and 6 skincare products, for a complete daily routine. This clear distribution allows you to target your desires without spreading yourself too thin.

“We look for the right balance between pleasure, utility and price.”

What the study cited by Voici reveals

The analysis confirms a clear hierarchy: a few references dominate purchase intentions. For Advent calendars, the study highlights the appeal of gift sets with high perceived value. Sales formats drive demand, as they prolong usage. However, design and the surprise effect remain decisive factors.

Nowadays, demand is concentrated on a short peak, between launch and first stock-outs. What’s more, restocking is unpredictable, which feeds FOMO. So it’s best to identify your favorites and activate stock alerts.

• Check real value vs. retail price
• Control the share of sales and travel formats
• Read the INCI list of sensitive skin care products
• Tracking sales and restocking dates
• Favoring useful ethical commitments

The French brand is also included in the selection. The Marionnaud Multimarques 2025 Advent Calendar features 25 products, including 16 sales formats, for a measured price of 61.20€. Among affordable Advent calendars, this content/price ratio speaks to those who want something concrete.

2025 comparison: value, formats and ethics

To judge quickly, two benchmarks are important: the proportion of formats sold and the cumulative value. A high price is acceptable if the product is used over a long period of time. In short, the best deal is the one you finish down to the last bottle.

In the high-end segment, the Space NK 2025 Advent Calendar features 33 products for a price of €299. The curation also plays the card of cutting-edge discovery with expert brands.

Then it’s on to professional make-up: the M.A.C Cosmetics 2025 Advent Calendar focuses on daily essentials and a useful mirror. Fans of pigments and textures will find it a ready-to-use seasonal kit.

Responsible beauty, on the other hand, is taking hold. Consumers are on the lookout for sober packaging, zero waste and veganism. As a result, “clean” Advent calendars are gaining ground without sacrificing pleasure.

The right reflexes before buying

First, think about your actual routine: skincare, make-up or mix. Also, check skin and hair compatibility to avoid wastage. This way, you choose a set that you’re really going to finish.

The Pachamamaï Beauty Advent Calendar 2025 includes 24 natural, vegan and ethical skincare products for €160. This option makes sense if you prefer formulas that are sourced from better-quality sources.

Availability and purchase timing

Pre-sales and waiting lists now shape the purchasing calendar. What’s more, some items are gone in a matter of hours in the first waves. As a result, Advent calendars get snapped up when visibility and promotions intersect. Think of a plan B, just in case your first choice slips away.

Also, look out for advantage codes and free shipping. In short, a little bonus can make up for a price difference. And if it’s a gift, don’t forget the delivery address and date.

Then, on the international multi-brand side, the Cult Beauty 2025 Advent Calendar lines up 34 products, including 20 standard formats, at €275. The mix of skincare and make-up is designed for a complete daily routine, without unnecessary duplication.

So, anticipate your end-of-year needs and your desire to test responsibly. Then, look at the balance between discoveries and must-haves to avoid overflowing drawers. Finally, keep an eye on feedback: 2025 Advent calendars can support your routine well beyond December.

• Advent calendars