Chef Hugues Pouget opens his new gourmet address in 6ᵉ, rue du Cherche-Midi.

After more than fifteen years of gourmet creations and successful pastry adventures, chef Hugues Pouget is now writing a new chapter in his career: the launch of his eponymous brand. In mid-November 2025, lovers of Parisian sweets will be able to discover his first boutique in the heart of the 6ᵉ arrondissement, an address that promises to embody the pastry chef’s elegance and creativity.

A Parisian boutique with a refined design

Located at 50 rue du Cherche-Midi, a stone’s throw from Le Bon Marché, this new address marks Hugues Pouget’s entry into the world of personal brands. Designed by the Yann Montfort agency, the boutique’s sleek design combines light wood, brass and mosaic flooring. Ceiling moldings and antique mirrors recall the codes of emblematic Parisian bistros and boutiques, offering a warm, contemporary setting. From the street, the windows reveal the chef’s creative pastries, and once through the door, each product is revealed as a gourmet gift, carefully presented to seduce customers.

A revisited range of sweet and savoury delicacies

Hugues Pouget offers his iconic creations, from Paris-Brest to mille-feuille, as well as his famous financiers and cakes. The tigrés, a new addition to the menu, are sure to become a local favorite. For added variety, each month a limited-edition seasonal pastry will enrich the offering, inspired by fruit and market arrivals. Sundays will be an opportunity to savour layer cakes, perfect for families and celebrations. The boutique also features a range of Viennese pastries and savoury brioches for lunch breaks, making the space a complete tasting experience, from breakfast to afternoon tea.

Hugues Pouget: an international chef

A native of Aix-en-Provence, Hugues Pouget began his career at the Carlton in Cannes, before joining Ladurée and the Hôtel Bristol in Paris. Spotted by Guy Savoy, he became executive pastry chef and in 2003 won the title of Champion de France des desserts. After working as a consultant for Barry Callebaut in Asia, he went on to found Hugo & Victor, exporting his expertise to Tokyo, Seoul and Dubai. With this new brand, Hugues Pouget aims to pursue his ambition of offering refined, innovative and accessible patisserie, both in France and abroad.

Opening: mid-November 2025
50 rue du Cherche-Midi, 75006 Paris
Monday to Saturday, 8.30am – 7.30pm; Sunday 9am – 6pm
Specialities: pastries, viennoiseries, savoury brioches, chocolates