Samsung launches its virtual reality headset: a much cheaper alternative to the Apple Vision Pro
Samsung is preparing a strong comeback in extended reality with a high-end headset at a contained price. The gamble seems clear: make immersion credible without imposing an unreasonable budget, in the face of Apple and Meta. The strategy is therefore geared towards a complete product, designed for everyday use.
Samsung XR headset: ambitions and positioning
The new headset boasts an aggressive value/price ratio. According to press reports, the
The product logic remains pragmatic. The design favors balance and stability, so less fatigue during long sessions. What’s more, pairing with the smartphone facilitates installation and updates. Samsung is banking on a “ready-to-use” experience in just a few minutes.
Samsung – Galaxy XR (Virtual reality headset; 256 GB; $1,799). Designed for productivity, video and gaming, it targets mixed everyday use.
“A good XR headset doesn’t just dazzle: it really invites itself into your routine.”
Awards, calendar and partners
The launch schedule is being drawn up in stages. First, the brand is fine-tuning the software ecosystem, followed by content offerings. At the same time, it works with partners to guarantee concrete uses, such as the virtual office or social video. In this way, the proposition gains in consistency before it hits the shelves.
Distribution should combine online sales and specialized networks. In-store demonstrations will remain useful, as they provide reassurance about comfort and image. In addition, packaged offers with accessories could boost adoption. In short, access must remain simple and straightforward for all.
- Priced below Apple Vision Pro
- Mixed use: work, entertainment, communication
- An ecosystem designed for gradual deployment
- A focus on comfort and ease of installation
- Partnerships for useful apps from day one
Samsung – Gear VR (Virtual reality headset for smartphones; compatible with Galaxy S6, S6 edge, S6 edge+, S7, S7 edge, Note 7; €85.50 ex VAT). This model recalls the brand’s mobile history and its educational approach to the general public.
What does this price mean for Samsung’s XR market?
A price like $1,799 shakes up high-end benchmarks. The signal to the market remains clear: serious immersion can cost less than the most expensive competition. As a result, curious households are giving it a try. Companies, too, are thinking about more focused pilots.
The battle for content remains. Gamers want native titles, but also fluid social experiences. On the other hand, premium video uses, such as private cinemas and giant virtual screens, are already attracting movie buffs. The key, therefore, lies in the quality and renewal of our catalogs.
The pro world looks to training, 3D design and remote support. Lower pricing reduces the overall cost of ownership, and therefore the adoption threshold. What’s more, integration with cloud services simplifies deployment. Decision-makers are demanding measurable gains, not promises.
Samsung – Gear VR with Controller (Virtual reality headset; compatible with Galaxy Note 9, 8, S9, S9+, S8, S8+; €69.90 refurbished). An entry-level option for testing mobile VR, without a big initial investment.
User experience: comfort, content, visual health
Comfort depends on many details. Well-distributed weight limits facial pressure, and therefore fatigue. Then there’s the interpupillary adjustment, which improves sharpness and reduces visual discomfort. As a result, a comfortable helmet prolongs sessions without discomfort.
Control of the environment remains crucial. A passthrough mode is reassuring for walking, reading or grasping an object. In addition, software safeguards help to limit usage time. So everyone can adjust the intensity of their sessions at their own pace.
Samsung – Gear VR R322 (Augmented reality headset; for Samsung S7/S7 Edge, S6/S6 Edge, S6 Edge+; approx. €71). This model illustrates a transitional step towards mixed, simple and affordable uses.
Frequently asked questions and things to check before you buy
What are the material requirements at home? You need free space to move around safely. Also, a good network connection improves streaming and downloading. And don’t forget a power strip or extension lead near the sofa.
What kind of after-sales service should I expect from a premium helmet? Responsive support is reassuring over the long term. Samsung knows it is expected to deliver on this point, as the XR often requires support. A dedicated channel and regular updates make all the difference.
How do I secure my privacy? Authorization settings remain central, right from the installation stage. In addition, a separate account for children prevents unwanted purchases. So it takes just ten minutes to set the limits, and then you can get on with the job.
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