MoonSwatch Beaver Moon limited edition beginning November 2025.
Watch enthusiasts are already talking about it: the new MoonSwatch Beaver Moon, designed by Swatch and Omega, will only be available from November 5 to 20, 2025. This model in Moonshine™ Gold blends organized rarity and technical innovation with a never-before-seen terrestrial indicator. Our analysis reveals why this limited edition is stirring up unprecedented excitement among lovers of lunar complications.
A golden moon, poetic and technical
The MISSION TO EARTHPHASE – MOONSHINE GOLD model pays tribute to the Beaver Moon, November’s full moon, by displaying a partially devoured moon on a gold background. Inspired by the 29.5-day cycle, this watch introduces a double complication representing terrestrial and lunar phases. Omega’s tarnish-resistant 18-carat Moonshine™ Gold alloy gives the piece a unique luminous signature, evoking the golden halo of Parisian winter nights. From luxury news, this jewel of ingenuity arouses the curiosity of connoisseurs.
Swatch, true to its playful tradition, includes an artistic nod to Snoopy in certain versions. The Bioceramic case, an exclusive material composed of two-thirds ceramic and one-third biosourced material, ensures lightness and durability. Available only in physical boutiques, the model is limited to one purchase per day per customer, reinforcing its collector’s value.
A perfectly calibrated scarcity strategy
The Moonshine Gold 2025 series follows the rhythm of the full moons, with each launch planned according to a precise celestial calendar: Sturgeon Moon in August, Harvest Moon in September, Hunter’s Moon in October, then Beaver Moon in November. This regularity creates an almost ritualistic expectation among fans. Swatch’s decision to offer these models only in boutiques stocking the Bioceramic MoonSwatch collection maintains a delicious tension between accessibility and exclusivity.
Our monitoring of sales outlets in Paris revealed record crowds as early as November 5, with some boutiques in the Marais and Champs-Élysées forming lines as early as dawn. The atmosphere is reminiscent of iconic watch launches, combining
When innovation rhymes with emotion
The new Earth Phase indicator, introduced for the first time in 2024, reverses the traditional cycle to show the Earth as seen from the Moon. This poetic approach transforms the watch into a tool for cosmic contemplation. Few modern complications combine science and aesthetics with such elegance.
Technically, the balance between precision and design remains exemplary. The Bioceramic case protects a high-performance quartz movement. The hand-polished Moonshine™ Gold hands capture the light with subtlety. Every detail is designed to evoke the mysterious calm of lunar nights. Insiders agree: this series blazes a new trail in democratized art watchmaking.
“In 2025, the Moonshine Gold models add a golden glow to the MoonSwatch universe,” explains Swatch Group CEO Nick Hayek.
A worldwide collecting phenomenon
This MoonSwatch Beaver Moon doesn’t just shine in shop windows: it redefines the notion of an annual collection. Previous versions sold out within hours in Paris, London and Tokyo. Indications from the grey market already show resales at around €400-600, double the boutique price. This phenomenon proves the importance of scarcity management in Swatch strategy.
Omega’s watchmakers, technical partners, confirm that the Moonshine™ Gold is melted under a full moon, symbolizing a link between authenticity and the art of detail. The collaboration between these two giants continues to push the boundaries of watchmaking storytelling.
“Each Moonshine Gold is linked to the lunar cycle, a poetic way of uniting sky and chronometry,” says watchmaking specialist Wristbuddys.
A perfect balance between accessibility and prestige
Priced at around €295, the MoonSwatch Beaver Moon remains true to the Swatch philosophy of offering the aesthetics of a prestige watch at an affordable price. Its lightweight, water-resistant 42 mm case will appeal to young urbanites and discerning collectors alike. Swiss manufacturing guarantees impeccable quality and consistency with the Omega Speedmaster heritage.
The experts also emphasize the ecological significance of Bioceramic, materializing the Swatch Group’s desire to align design and responsibility. Compared to previous series, the Beaver Moon gains in visual coherence and narrative depth. The watch becomes as much an objet d’art as a manifesto of innovation.
Practical information
Availability: from November 5 to 20, 2025, only in Swatch boutiques participating in the Bioceramic MoonSwatch collection.
Suggested retail price: €295.
Limit: one watch per customer per boutique.
Official website: swatch.com.
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