TAG Heuer x New Balance launch an endurance running watch, new for 2025

TAG Heuer joins forces with New Balance for a duo designed for racing. From now on, watchmaking is all about cadence and recovery, without losing its sense of style.

When watchmaking runs to the rhythm of the asphalt

This collaboration plays on the complementary nature of connected watches and running gear. The watch tracks effort, while the shoe guides the stride. What’s more, New Balance brings its culture of the field to an object of status. The result is aimed at long outings as well as split sessions.

The choice of English Purple creates a common visual thread. The green also accentuates the sporty look, without being exuberant. On the other hand, TAG Heuer retains its case and legibility codes. The alliance with New Balance emphasizes useful performance.

Beyond the look, the message is about endurance and measurement. In this way, time on the wrist is matched by time on the ground. As a result, the user manages pace, recovery and comfort. The New Balance partnership creates a credible bridge between the track and the sidewalk.

“When performance meets style, training gains in meaning.”

Design, materials and color English Purple

TAG Heuer – Connected Calibre E5 40MM x New Balance Edition SBT8082.EB0394. Connected watch with 40 mm case in black DLC grade 2 titanium, purple Cushion Comfort System bracelet inspired by English Purple, price 1 950 CHF / approx. 2 050 USD / 2 000 € depending on country.

Designed for running, the watch is light and stable. The DLC-treated titanium resists everyday shocks. What’s more, the colors make it easy to match with running outfits. New Balance sees it as a bridge between track, city and office.

• Grade 2 titanium case, black DLC treatment
• Highly legible English Purple color
• Cushion Comfort System wristband
• Sport functions and dedicated displays
• Co-branding designed for racing

Drives, sensors and applications

In the field, it’s all about data consistency. GPS and wrist cardio track pace, distance and load. What’s more, alerts help you stay within your target zone. Linked to the New Balance ecosystem, the experience motivates regular cycles.

Sportsmen and women want simple gestures during exercise. For this reason, the physical controls make it possible to start a lap without looking at the screen. The dials, on the other hand, offer complications that can be read to the second. The watch fits seamlessly into your routine.

For recovery, the display reminds you to hydrate and rest. In this way, users can adjust their outings according to the shape of the day. What’s more, the rugged finish withstands rain, sports bags and travel. The duo retains a discreet urban look.

Partner shoe

New Balance – FuelCell SuperComp Elite v5. Running shoe in a purple/green color inspired by English Purple, co-branded with TAG Heuer for a coherent whole.

In marathon and 10 km races, the plate and foam are used for recovery. In this way, the shoe complements the feedback from the watch. What’s more, visual coordination simplifies outfit selection. New Balance signs a credible companion for busy weeks.

Price, availability and for whom

The watch is priced at 1,950 CHF, or around 2,050 USD or 2,000 €. The positioning is thus aimed at equipped runners and lovers of fine objects. What’s more, distribution will be through the networks of both companies. New Balance has found a technical showcase to meet current expectations.

Target profiles range from regular runners to busy collectors. Also, coaches and managers will see it as a practical time management tool. On the other hand, those who want a purely minimalist watch will look elsewhere. The New Balance name is reassuring for sportsmen and women who prefer the concrete.

This combination of watchmaking and running responds to a simple demand: better training, without sacrificing style. So anyone can go from a meeting to a tempo session in a matter of minutes. What’s more, the color identity creates a signature that’s instantly recognizable. New Balance closes the circle by signing a useful and desirable tandem.

• New Balance