Apple x Issey Miyake unveil an iPhone it-bag for hands-free everyday use

Apple enters the fashion arena with an accessory designed for real life, and Issey Miyake brings its grammar of useful design to the table. The iPhone leaves the jeans pocket for a dedicated pocket, light and smart. In this way, the everyday gesture changes, without sacrificing style.

Issey Miyake signs an it-bag for the iPhone

According to a recent article in the business press, the Japanese brand is joining forces with Apple on a minimalist format called iPhone Pocket. The principle is clear, and practical for everyday use. The case holds an iPhone and a few cards, then can be worn over the shoulder. What’s more, the collection offers 2 strap lengths and several colors.

The capsule is aimed at urban users who walk, cycle and commute. The hands remain free, while the smartphone is secured to the body. In the city, this choice reduces superfluous handling. As a result, journeys are smoother and more fluid.

The house’s signature can be seen in its sober volumes and meticulous construction. The style is designed to last, as it refuses unnecessary ornamentation. On the other hand, touches of color signal a joyful intention. Issey Miyake brings a fashion interpretation to a techno object.

“A simple, hands-free gesture for a truly mobile everyday life.

What the Issey Miyake x Apple collaboration reveals

Apple is already familiar with premium partnerships, such as the watch duo with Hermès. Here, the group opens up to functional leather goods for smartphones. Issey Miyake continues the tradition of rational design at the service of movement. Moreover, the piece assumes a clean aesthetic, designed to last.

Distribution appears to be selective, without unnecessary marketing hype. No price list is mentioned at this stage, which calls for caution. The positioning therefore remains upmarket, without flashy excess. Value is based on use and project coherence.

• Function: keep your iPhone safe and within reach.
• Format: compact case, cards and smartphone.
• Carried over a long shoulder strap or with a short strap.
• Colors: vivid palette, designed for the city.
• Price: not given at time of writing.

Getting started and everyday use

In public transport, the phone slips in and out in an instant. Just answer, pay and go, without searching your bag. In the evening, you keep the essentials and stay light. In this way, the accessory fits in with long, changing days.

Apple – iPhone Pocket by Issey Miyake – Long – Sapphire. iPhone accessory, long shoulder strap, price not mentioned.

The long version is worn crossed, for greater stability. It facilitates brisk walking, while keeping the body uncluttered. Yet the minimal footprint keeps the silhouette clean. As a result, the accessory is quickly forgotten, but not its service.

Style, materials and durability

The design favors clean lines and a clean look. The objective remains clear: to create a pocket, not a disguised bag. Issey Miyake has been cultivating this rational lightness for years. In this way, the object speaks fashion without overplaying the trend.

Apple – iPhone Pocket by Issey Miyake – Short – Pink. iPhone accessory, short strap, price not mentioned.

Issey Miyake colors, lengths and positioning

The vivid palette structures the offer and simplifies the choice. Pink, lemon and sapphire punctuate the outfits, without dominating them. Issey Miyake likes these sharp accents, useful for reading the volume. In short, color serves function as well as style.

Apple – iPhone Pocket by Issey Miyake – Short – Lemon. iPhone accessory, short strap, price not mentioned.

The short length is ideal for compact silhouettes and shoulder wear. The long length is ideal for sustained movement and coats. It’s easy to adjust to your size and use. Issey Miyake offers a clear framework for a precise need.

Collaboration is more than just a gadget, it’s a new usage reflex. The smartphone becomes a fully-fledged, secure accessory. This pragmatic reading is in line with Issey Miyake’s movement-centric DNA. As a result, fashion here serves technology, without masking it.

• Issey Miyake