Casa Loewe Montaigne opens in Paris: Art Nouveau flagship dedicated to art

Casa Loewe Montaigne opens a singular chapter on Paris’s most sought-after avenue. The flagship brings together fashion, craftsmanship and the arts in an emotionally charged setting.

A reinvented Art Nouveau flagship

In an Art Nouveau decor, Casa Loewe Montaigne sets the scene for a clear, uncluttered itinerary. The façade, with its vegetal lines, prepares visitors for the calm of the rooms. What’s more, the scenography emphasizes the hand, materials and a calming rhythm to the visit.

Loewe – women’s ready-to-wear (Clothing). Here, silhouettes play on suppleness and cut, to accompany urban life.

Loewe – men’s ready-to-wear (Clothing). Tailoring is mobile and precise, for a style that’s present but discreet.

“Fashion wins when it dialogues with art and architecture.”

Style and materials: the wardrobe on the move

Loewe – leather goods (Accessories). Iconic bags are a reminder of the House’s savoir-faire, and Casa Loewe Montaigne places them at the heart of the show.

Loewe – jewelry (Accessory). Straightforward volumes and clean-cut finishes, to emphasize the gesture without freezing it.

• Iconic address on Avenue Montaigne, a showcase for Parisian luxury.
• Art nouveau heritage and hand-oriented scenography.
• Constant dialogue between collections, design and works of art.
• A fluid tour designed for seeing, touching and understanding.
• Craft initiatives supported by the Loewe Foundation.

Loewe – Accessories (Accessories). These are simple, but right, style keys, and Casa Loewe Montaigne treats them like essentials.

A gallery at the heart of the boutique

The company places art at the level of clothing, and this approach structures the experience. The selection of works is in line with the mission of the Loewe Foundation. Casa Loewe Montaigne thus becomes a place for viewing and transmitting. In short, you learn as much as you buy.

Loewe – ceramics by Zizipho Poswa (Works of art). Generous shapes celebrate African roots, while textures blur the light.

Loewe – works by Takayuki Sakiyama (Artwork). Engraved undulations guide the eye, and Casa Loewe Montaigne makes it a landmark of calm.

Loewe – works by Hafu Matsumoto (Œuvre d’art). Subtle surfaces invite tact, then the patience of gesture emerges.

Pottery, wood and rare gestures

Loewe – Works of art by Ernst Gamperl. Turned wood is still alive, so the veins and cracks tell the story of time. Casa Loewe Montaigne enhances this breath of life.

Loewe – works by John Ward (Artwork). The silent jars hold the space, and their balance reassures.

Loewe – Design pieces by Domingos Tótora (Design). Cardboard pulp becomes a noble material, then the object gains in gravity.

Materials, light and sustainable design

Loewe – tiles in changing shades (Wall decoration). Walls seem to move with the day, and Casa Loewe Montaigne plays on this vibration.

Loewe – blown glass luminaires (Lighting). The light is soft, revealing volumes without dazzling.

Loewe – design pieces by Jim Partridge (Design). Sharp-cut shapes structure the course, and Casa Loewe Montaigne gains a frank rhythm.

Loewe – objects for the art of living (Object). Loewe’s pieces are made to last, so every detail is designed for use and beauty.

• Casa Loewe Montaigne