Harrods becomes official Rolex pre-owned retailer in London, certified watches with 2-year warranty

Harrods makes a new step official for lovers of fine mechanical watches. The London department store joins the selective circuit of certified Rolex resale, with a promise of traceability and service.

Harrods becomes official Rolex Certified Pre-Owned retailer

The Rolex Certified Pre-Owned program, launched at the end of 2022, structures the brand’s secondary market. Harrods has joined the program to offer timepieces authenticated by the official network. As a result, each watch benefits from a rigorous control and a new certificate. As a result, this London retail stronghold boosts buyer confidence.

Here, certified pre-owned watches are presented as heirlooms. What’s more, they are prepared according to Manufacture standards, then sealed with a distinctive sign. The customer thus has a clear path from advice to after-sales service. Harrods brings its expertise in welcoming and selecting to the table.

This arrival is part of the gradual expansion of the CPO label within the approved network. The aim remains simple: to channel demand towards controlled points of sale. As a result, the Geneva-based company is reinforcing price-service consistency over the long term. Harrods’ visibility acts as a sounding board for a global audience.

“Trust is built on transparency and follow-up.

What the CPO label means for buyers

The Certified Pre-Owned seal confirms authenticity and condition. In this way, customers avoid the grey areas often associated with unofficial sales. The watch leaves with a 2-year international warranty, valid at authorized retailers. Harrods complements this promise with personalized in-store assistance.

The buying process becomes clearer, reassuring neophyte profiles. Experienced collectors, on the other hand, see a quality filter and a clearer history. What’s more, access to an official service network simplifies maintenance over time. The Knightsbridge address thus becomes a practical anchor point for London and visitors alike.

• Traceability and authenticity control via the approved network
• 2-year international warranty upon purchase
• In-store advice and centralized after-sales service
• A structured offer to avoid the risks of the grey market
• Greater visibility for rare items in a secure setting

Impact on the secondary market and London’s attractiveness

The CPO scheme offers a regulated alternative to retail platforms. As a result, liquidity is organized around identified players. This movement enhances the value of maintenance and the provenance of parts. Harrods has positioned itself as a bridge between desire, verification and service.

The London market remains an international meeting point. As a result, the address attracts transient customers looking for a clear experience. Takeover and resale criteria are set within a known framework. This simpler reading encourages loyalty.

Rolex – Iconic models and rare pieces. Certified Pre-Owned pre-owned watches with sorted, reviewed selection and 2-year international warranty.
From Submariners to more confidential Day-Dates, curation helps you aim right and buy with confidence.

Prices generally follow the logic of the brand and the condition of the piece. However, in-store education remains a decisive factor in understanding price differences. What’s more, scarcity influences availability and selection times. Harrods plays the transparency card at every stage.

Processes, prices and collector expectations

The process starts with a thorough sorting, followed by an appropriate refurbishment. In this way, the pieces are screened before being offered in the showroom. Fans expect uniform standards and verifiable information. Harrods must therefore align presentation, documentation and service promises.

Rolex – Iconic models and rare pieces. CPO selection in boutique format, backed by a 2-year international warranty on each piece.
This warranty provides peace of mind when making a first purchase or adding to your collection.

Awareness of the maintenance cycle remains key to long-term value. In addition, advice on daily use avoids unnecessary disappointment. In short, buyers gain reference points, then make decisions according to their profile. This educational approach reinforces Harrods’ position among enthusiasts.

On-site services and next steps at Harrods

Advice, diagnosis and after-sales orientation form the basis of the in-store experience. Customers know where to go for servicing or adjustment. The relationship doesn’t end with the sale, creating a long-term relationship. Harrods capitalizes on its international flow to animate this community.

Dedicated appointments make it easy to match needs with actual stock. What’s more, the company can propose alert solutions according to defined requirements. This personalized approach reduces wasted time and frames expectations. Harrods confirms its role as a key player in Knightsbridge.

The CPO program continues to expand in waves across the network. As a result, the offering may become more diversified as new products arrive. Education will also remain central to explaining provenance and service. Harrods is part of this dynamic, with a promise of clarity and follow-up.

• Harrods