Chanel unveils the squirrel-bag, the quirky and chic accessory of the Métiers d’Art show
The Métiers d’Art fashion show shifted the focus to a novel object. At Chanel, a squirrel-shaped bag stole the show. Atelier luxury was given a touch of humor.
Chanel’s irresistible wink on the catwalk
Since 2002, the line has celebrated the work of art houses. It features embroiderers, feather and goldsmiths, season after season. What’s more, each edition tells a story about a city,
The squirrel-bag appears as a minaudière, designed as a jewel. Its silhouette evokes a facetious totem, but its finish remains precise. Its reduced size also suggests an occasional, evening or event use. The piece assumes a playful tone without departing from Chanel’s classic grammar.
Worn close to the body, the bag catches the light of the spotlights. Then, as a theme accessory, it punctuates the walk as a sign of spirit. Smartphones didn’t miss the moment, amplifying its visibility. At Chanel, this highlight punctuates the show’s narrative.
“A joyful object that tells the story of the hand.
Manufacturing details: how Chanel cultivates fantasy
Accessory – Écureuil-bag: playful object, precise finish, Chanel signature piece. The bag combines humor, savoir-faire and couture spirit.
This fantasy is part of a line of obvious bags. We think of the shopping basket, the milk can or the rocket. Yet the aim remains the same: to renew desire without betraying the house. In short, the accessory is the talk of the town, and the collection takes on a new dimension.
- An eye-catching theme accessory on the catwalk.
- A know-how brought to the fore by the animal form.
- A mode signal that’s easy to spot on the networks.
- For occasional use, at parties or events.
- Distribution likely to be limited edition.
Why this bag says Chanel without a word
The Métiers d’Art program exists to put hands first. Launched by Karl Lagerfeld in 2002, it federates workshops via Paraffection. From then on, the show highlights partner houses, known for their rare techniques. With this bag, Chanel shows what form says about craftsmanship.
Such a piece requires embroidery, molding or gilding, depending on the interpretation. The surface can also accommodate pearls, sequins or calibrated rhinestones. The rendering must remain sharp, even at close range. As a result, the object is a quality test for the workshops involved.
The price has not yet been announced. However, distribution should remain measured, as is often the case for this type of model. Deliveries will follow the 2025-26 season, according to the usual schedule. In this context, Chanel is banking on rarity rather than volume.
Style and uses: wearing Chanel lightly
The bag works in contrast with a streamlined outfit. Also, it enhances a dark suit, or straight denim. You can add a fine chain and discreet buckles. On the other hand, it’s best to avoid redundant animal motifs.
Métiers d’Arts 2025-26 fashion show: recent presentation and visual narrative focused on art. Chanel also emphasized the place of workshops and the spirit of the collection.
Desirability strategy: the Chanel method put to the test
On networks, a clear object becomes an immediate landmark. In this way, the squirrel creates a shareable, and therefore memorable, icon. Views sometimes turn into visits, then into related purchases. Then, the house consolidates its presence without saturating the offer.
The message is also about duration, not just trends. What’s more, the piece illustrates a luxury that can be repaired and passed on. This narrative serves the image of responsibility, beyond the viral instant. In this respect, Chanel prefers the long view to simple buzz.
There remains the collector dimension, key to future value. Indeed, these signed bags create trajectories on the secondary market. They circulate, are photographed, and feed fashion archives. Finally, the squirrel-bag is already part of this heritage thread.
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