TikTok glow 2025: the viral beauty products that invaded Parisian bathrooms this year

From translucent gels to gel masks, from hair honey to milky textures… In 2025, certain products no longer exist only on the screen: they have taken their place, for good, in the vanities of Parisian women. Here’s a look at TikTok’s most viral skincare products.

Glossy complexion, filter effect without screen

Time-lapse videos, serums that bead on your fingertips, wet reflections under a bathroom light: on TikTok, skin becomes an object of fascination. The viral beauty products of 2025 all share the same promise – instant radiance, deep hydration and that almost liquid finish we call glass skin.

To open the routine, Byoma’s Hydrating Milky Toner – a cloud-fine milky lotion – quenches the skin’s thirst and restores the cutaneous barrier. A simple, almost meditative gesture, repeated morning and night.

Next comes Rhode’s now cult Peptide Glazing Fluid, Hailey Bieber‘s signature gel-serum. Its watery texture melts into the skin, leaving that sought-after glazed finish, half-care, half-light, that almost replaces illuminator.

Glow lovers take the ritual a step further with Saie’s Glowy Super Gel Lightweight Dewy Multipurpose Illuminator. A few squeezes are all it takes to reveal the complexion’s natural luminosity – applied alone, mixed with foundation or dabbed onto the temples, its non-greasy gel sublimates the skin without ever freezing it.

And for the finishing touch, it’s impossible to ignore Glow Recipe’s Watermelon Glow Niacinamide Dew Drops. This translucent pink serum, infused with niacinamide and hyaluronic acid, sold out at record speed after millions of views on TikTok. On cheekbones or nose, it deposits a dewy, glitter-free veil that gives the impression of freshly moisturized skin.

Those most faithful to the Japanese ritual add The Essence de Tatcha, concentrated in the Hadasei-3 complex (rice, green tea, seaweed). This silky essence doubles hydration and prepares the skin like a blank page. In the evening, we take the time to pat it on, when Paris finally slows down.

The viral K-beauty wave

In 2025, the Korean wave has never been stronger. Ten-step routines are once again seductive, but revisited in Parisian style – minimalist, sensorial, elegant.

SKIN1004‘s TikTok Viral Set features centella asiatica. Its treatments calm redness, even out skin tone and leave the complexion smooth, with that satiny glow typical of K-beauty.

Another star of night videos: Biodance’s Bio Collagen-Real Deep Mask. This hydrogel mask, which we sometimes keep on until dawn, gradually melts into the skin while its blend of collagen, galactomyces and niacinamide takes effect. When you wake up in the morning, your face looks rested, plumped up, almost retouched.

The same quest for perfect skin drives Medicube Global: PDRN Pink, based on PDRN of salmon origin, plumps and soothes, while Zero Pore Pads smooth skin texture with AHAs and BHAs, without irritation. A simple gesture that has become a post-make-up reflex.

In a gentler spirit, the Prof. Dr. Althea Natural Brightening Velvet Mask delights cocooning fans. Its velvety texture hugs the face, infused with oat and rice extracts, for an immediate radiance effect.

And for those looking for more committed beauty, Yepoda ticks all the boxes: vegan, clean, responsible. Its The Full Glow and Glass Skin sets are all the rage on TikTok, transforming the bathroom into a mini Korean spa.

Mirror hair

Glow now extends down to the lengths. It’s impossible to miss Gisou and its Honey Infused Hair Oil. A few drops warmed in the palm are enough to smooth, nourish and perfume hair with honeyed softness. A must for hair routines filmed in slow motion.

For those who want repair as well as shine, theOlaplex N°.5 Leave-In™ conditioner has become a must-have. This leave-in treatment seals ends, reduces breakage and leaves hair supple and light, with that silky finish we love to touch with our fingertips.

How they were adopted in Paris

Parisiennes don’t combine everything, they compose.
In the morning: a toner such as Byoma Milky Toner, followed by Tatcha’s The Essence, a glow serum – Rhode, Glow Recipe or Saie, depending on the mood of the day.
In the evening: swap cream for a Biodance or Medicube mask, for a new skin effect in the morning.
As for hair, Gisou et Olaplex N°.5 Leave-In™ combine naturally: one repairs, the other illuminates.

And to extend this luminous ritual, we’ve picked up a few tips from Paris Select ‘s Beauty section – our dossier dedicated to Parisian treatments that transform routine into a veritable moment of art de vivre.