Dior launches its Tea Time in Paris: a haute couture snack in the heart of Avenue Montaigne

In Paris, Maison Dior inaugurates a new tea time at 30 Montaigne. Conceived as a refined afternoon snack, this event unites pastry-making, the art of the table and style. It’s a sweet interlude to be enjoyed in the afternoon, in the spirit of the Christmas Tea Time at the Sofitel Le Scribe Paris Opéra.

Dior tea time at 30 Montaigne

In this emblematic location, Dior’s signature tea party takes on Parisian accents, just like some of the gourmet festive seasons in the palace. The teams welcome guests in bright, hushed spaces. What’s more, service follows the pace of the day, without rushing. The intention remains clear: to create a simple, chic and gourmet moment.

The selection marries warm scones, small sandwiches and seasonal sweets, perfect for an intimate New Year’s Eve with friends. The cane motifs and New Look silhouette inspire precise finishes. In addition, jams and whipped creams are made with seasonal ingredients. The result is a clean texture and measured sweetness.

Signature pastries and the Dior legacy

The menu features original teas and in-house infusions, as in the finest Parisian restaurants. A glass of champagne can also be served with the platter, as desired. Service is provided at the table, true to Dior codes, with a smooth, attentive cadence. However, reservations are recommended at peak times.

“The attention to detail turns a simple snack into a memory.”

The tableware takes up the iconic lines of canework. In this way, the table takes on a couture look while remaining warm and inviting. Gestures are precise, without ostentation, to let the textures speak for themselves.

Experience, schedules and rates at Dior

Afternoon Tea served from 3 pm. Formula €196 for two or €98 per person (Restaurant Monsieur Dior); €75 per person (Le Jardin by Yannick Alléno).

• Address: 30 avenue Montaigne, Paris 8e.
• Service from 3 pm, recommended duration: 1 h 30.
• Reservations recommended on Fridays and weekends.
• Gluten-free and vegetarian requests possible, subject to availability.
• Casual chic; strollers according to attendance.

Spaces are divided between the dining room and a green terrace. So when the weather’s bad, the team can move indoors without delay. Comfort remains the priority, with soft acoustics. As a result, conversation keeps its place around the stage.

The tea party is suitable for duos, families and solo travelers, as are some of Paris’s must-do December outings. What’s more, a break after shopping on the avenue makes sense. In short, it’s an ideal time to celebrate a small event. A message can be proposed on the plate, depending on the use of the house.

As for beverages, the menu offers a mix of plain teas, scented blends and infusions. Theine-free alternatives are also available for late afternoons. On the other hand, specialty coffees are still available for connoisseurs. A non-alcoholic pairing can be suggested by the staff.

Service, reservations and advice around Dior

For a Saturday, plan ahead and block a slot in the morning. This way, a reservation reminder secures your table at the right time. The waiting list operates according to cancellations, directly on site. As a result, an early afternoon visit offers more chances at Dior.

The address can be reached by metro via Franklin D. Roosevelt or Alma-Marceau. It’s also a pleasant walk from the platforms. Expect a slight wait at reception, depending on how busy it is. On the other hand, changing rooms are limited, so travel light.

Why this snack confirms Dior’s place in Paris

Tea time highlights the brand’s pastry-making expertise and hospitality. In this way, the brand brings its codes closer to customers’ everyday lives. The approach unites fashion, food and destination, without losing focus. As a result, the brand’s appeal to international visitors is strengthened.

The Parisian snack market has been moving upmarket for several seasons. Demand is also growing for more flexible, less sweet formats. This positioning meets these expectations, while retaining a French signature. In short, this address offers a highly competitive product range.

Eventually, seasonal variations will give rhythm to the ritual. From now on, the promise lies in the consistency of gesture and taste. This requirement is in keeping with the couture image of Dior. It sets a course for future gourmet experiences.

• Dior