Louis Vuitton in Paris uses augmented reality with Snapchat for its new immersive exhibition

In Paris, the house is opening a new experience where know-how and tech talk. Right from the entrance, this Louis Vuitton exhibition brings together historic pieces and digital filters, thanks to a partnership with Snapchat. In this way, visitors are prepared for a lively, tactile and augmented experience, ideal for incorporating into a program of outings that includes the most beautiful Christmas trees in Paris.

Augmented reality and heritage, a tandem at the service of storytelling

In Paris, Louis Vuitton has teamed up with Snapchat to enrich the scenography with augmented reality. As a result, the Louis Vuitton exhibition offers two superimposed points of view: the material object and its digital layer, accessible via Lenses. This dialogue, designed for the general public, reinforces the link between craftsmanship and innovation, in line with Costa 2026 cruise experiences and other immersive formats.

Snapchat – Spectacles (augmented reality glasses ; ). In this way, these glasses can help designers to test spatial interactions, before a general public deployment on mobile, in support of the Louis Vuitton exhibition, as well as new sports practices such as aqua plank, which also exploit digital trends.

What we see, what we do

On site, you scan markers and activate Lenses at precise moments. From then on, the Louis Vuitton exhibition can be read in two stages: the material, then the superimposed image revealing a detail, a date or a gesture. The result is easy to access, yet offers clear points of reference, like a cultural itinerary that can be combined with a shopping or beauty stop for gourmet Christmas treatments.

“The past comes to life as soon as my screen lights up.”

The paths are designed not to saturate the visitor’s attention. What’s more, the team accompanies visitors, to help them get the hang of things and encourage sensible use of the screen during the Louis Vuitton exhibition. Visitors can choose their own pace, whether alone, with a partner, or as a family.

Why this alliance matters for luxury

For a heritage house, this strategy serves two purposes: transmission and projection. The Louis Vuitton exhibition also acts as a usage laboratory, where we can measure what the public really retains. In short, the mode x tech partnership lays concrete foundations for future formats.

• Hybrid course: physical parts and synchronized AR effects.
• Mobile activation: Snapchat Lenses and on-site guidance.
• Simple mediation: visual cues and short texts on site.
• Practical tips: battery charged, app up to date, stable network.
• Reasoned sharing: photo/video memories without disturbing the visit.

From a marketing standpoint, social visibility increases when content is native to the phone. As a result, Lenses encourage instant sharing, without the need for cumbersome devices. On the other hand, the value is not limited to the buzz: it is anchored in the memory of visiting the Louis Vuitton exhibition.

On the creative side, this AR grammar opens the way for designers, motion artists and Lens Studio developers. In this way, the company identifies relevant talents and uses, then adjusts the cultural mediation linked to the Louis Vuitton exhibition. Nevertheless, the common thread remains the studio story and proof through the object.

Before your visit: prepare your smartphone

Check your updates and connect to a stable network, if possible. What’s more, the Louis Vuitton exhibition runs more smoothly when the application is ready and the battery lasts the whole session. So be sure to bring headphones if sound content is offered.

On the other hand, some areas can be very busy. For this reason, plan an early morning slot, or choose off-peak hours. Also, don’t forget to free up storage space to record your memories of the Louis Vuitton exhibition.

Iconic objects and fresh perspectives

Trunks, bags and accessories interact with animations that tell the story of their use. The Louis Vuitton exhibition, for example, revisits the culture of travel and made-to-measure, focusing on workshop gestures. This direct link between form and function structures the reading.

Louis Vuitton – Milano garni garment bag (garment bag; garni; ). As such, this model emphasizes fold-holding and suit protection.

Louis Vuitton – Milano garni garment bag (garment bag ; ). As part of the Louis Vuitton exhibition, it dialogues with archive pieces and recalls the art of tidying.

• Louis Vuitton exhibition