Adidas relaunches Italia 70s Tiramisu sneakers at €120 in 2026

Retro continues to advance at Adidas with an eagerly-awaited pair. According to early reports, the “Italia 70s” could make a comeback as soon as the calendar permits. More than ever, the era of pitches and grandstands inspires the daily dressing room.

What we already know about Italia 70s

Scheduled for 2026the release is aimed at a wide audience with a taste for slim silhouettes. At Adidas, this timetable is in line with the dynamic of heritage models brought up to date. Firstly, the brand capitalizes on a clear DNA; secondly, it modulates the details for urban life.

What’s more, the model follows on from such successes as the Samba, Gazelle and Spezial. On the other hand, the exact palette has yet to be confirmed. The shape is said to remain low, with a light, unobtrusive look.

Yet several key features remain plausible: leather or suede uppers, reinforced toe, gum sole. In short, we expect an easy-to-wear shoe designed for everyday use.

“Vintage sneakers seduce because they reassure and tell a story.”

A design born in the field

On the one hand, the reference to the 70s evokes training sessions and the aesthetics of the stands. In this way, the “Italia 70s” reactivates simple, effective and legible codes. Adidas details, such as the 3 stripes, structure this heritage reading.

As a result, we can imagine a discreet T-toe and a light brown sole. The ensemble favors lightness and everyday stability.

• Choose multi-purpose use: work, outings, weekends.
• Choose clean cuts to balance the silhouette.
• Test the size at the end of the day to adjust.
• Regularly maintain leather or suede to last.
• Anticipate discharge via alerts and waiting lists.

How to wear it today, without a false note

Also, the Adidas brand seems to be targeting real versatility between office and weekend. From now on, a short chino, a denim jacket or technical pants work with this style. To keep the balance, favor sober volumes and clean colors.

Adidas Italia 70s (Sneakers ; – ; -). A nod to vintage style, ready for the streets.

In practice, rely on your shoe size and usage habits. Then test the pair at the end of the day, when your feet are warmer. You’ll gain in comfort and precision of fit.

Then maintain the leather or suede with a soft brush and a suitable waterproofing product. This way, the material will hold its shape longer, even in light rain. Store them in a dry place, away from direct heat.

Market, availability and expectations

In the meantime, Adidas’ schedule could evolve in line with production constraints. In addition, a phased release would facilitate fine-tuning to demand. Historic boutiques and certain digital selections should accompany this launch.

On the other hand, the hype can put a strain on stocks in the first few weeks. To limit the pressure, create alerts and prioritize a point of sale. This way, you multiply your chances without giving in to bots or quick reselling.

Responsible purchasing and sustainability in everyday life

In terms of impact, the exact materials and processes have yet to be specified by the brand. So, opt for intensive but well-considered use, rather than several scattered purchases. Good maintenance prolongs life and limits the overall footprint.

For the wallet, set a clear budget before any hype-related temptations. So, compare with other similar pairs to validate the style-price ratio at Adidas. In short, buying becomes a choice, not a reflex.

Finally, alternate your sneakers to let the sole regain its shape. Then keep the laces clean to maintain a clean look. This way, your pair will last longer, and your style will keep its breath of fresh air.

• adidas