Swatch launches 4 watches inspired by the Guggenheim in New York

Swatch launches a capsule dedicated to the arts. It brings together four pieces inspired by the Guggenheim. Modern art and wristwatches meet without jargon.

Art on the wrist

The message is simple and clear. These 4 watches pay tribute to masterpieces. What’s more, the price remains affordable at £96.

Swatch – POLLOCK’S ALCHEMY transfers the energy ofAlchemy (1947) to the dial. The splattered motif is also featured on the bracelet, priced at £96.

The aim is to appeal to a wide audience with a keen sense of visual storytelling. Each reference frames a work and stimulates memory.

“Art speaks best when you can wear it.”

A capsule designed for real life

In everyday life, a watch says more than an exact time. That’s why these pieces focus on color and texture. They are clear to read, even when in motion.

Swatch – DEGAS’S DANCERS captures the grace of Dancers in Green and Yellow (ca. 1903). With tender touches, the case gives rhythm to the scene, for £96.

• Recommended retail price per model: £96
• Four pieces inspired by major works
• Dialogue announced with the Guggenheim
• Featured artists: Pollock, Degas, Monet, Klee
• Consumer and cultural positioning

Secondly, the graphics interact with the wardrobe, without overplaying their hand. A light background tempers a dense or colorful dial. This visual balance makes it easy to match a variety of outfits.

From the pictorial gesture to the watch

In Pollock, the gesture commands, then the movement frees the canvas. Swatch transposes this energy into nervous, rhythmic lines. In this way, reading becomes almost tactile, at first glance.

Swatch – MONET’S PALAZZO DUCALE recaptures the Venetian light of 1908. Thin layers of blue mingle with pink, for £96.

The dial plays with the reflections of the day. The color changes according to angle and context. This little theater recalls the lagoon, without pastiche of the original.

For Degas, the dance imposes lines and suspensions. In contrast, the hour stands out like a discreet landmark.

A bridge between museum and street

The museum is often intimidating, yet the wrist is reassuring. As a result, access to art gains in simplicity and pleasure. What’s more, the public price attracts the curious, students and young professionals alike.

Many collect these series, then share their use. In this way, a community loop feeds meaning and loyalty.

Why this series counts

This capsule illustrates a lively dialogue with the Guggenheim. In this way, the watch becomes a cultural mediator, without academic barriers. This gesture speaks to cities, museums and classrooms.

Swatch – The Bavarian Don Giovanni reinterprets Klee and his 1919 spirit. With its playful signs, the piece breathes, for £96.

In this context, Swatch confirms its pop interpretation of heritage. The brand has opted for a broad, open approach. This clarity serves both the artists and the public.

Tomorrow, more bridges will come, because the appetite is real. And so, the wrist continues to tell its story, without false note. In short, pocket art finds a lasting home here.

• Swatch