90s curly hair: this cult hairstyle is back with a vengeance in 2026

The curly blow-dry is back with a vengeance on the catwalks and in hair salons. This mythical 90s technique, worn by the icons of the time, is once again seducing women in search of a glamorous look. Here’s everything you need to know about this great hair comeback.

The curly ’90s blow-dry makes a comeback

Beauty trends often work in cycles. So what was popular thirty years ago becomes desirable again today. The curly blow-dry is a perfect example of this cyclical fashion phenomenon.

This technique creates soft, voluminous curls using a round brush and a blow-dryer. The result is both natural and sophisticated. Many 90s celebrities proudly sported this signature style.

Cindy Crawford, Julia Roberts and Whitney Houston embodied this look with elegance. Their wavy, flowing manes were the stuff of dreams for millions of women. Now, a new generation is rediscovering the art of hair styling.

“The curly blow-dry brings volume and movement without apparent effort, that’s its timeless strength.”

Why is this style so appealing in 2026?

There are several reasons for this comeback. Firstly, women are looking for hairstyles that last over time. Consequently, this technique meets this need for everyday practicality.

On the other hand, smooth blow-dries are losing ground to more natural styles. Curls add character and personality to any haircut. And they suit almost all hair textures.

L’Oréal Paris – Elvive Glycolic Gloss (Sérum gloss) gives your curls a glossy finish and protects the hair fiber from external aggressions.

• Spectacular volume right from the root
• Soft curls that move naturally
• Long-lasting hold without stiffness
• A glamorous look for every day and every evening
• A technique adaptable to all hair lengths

How to achieve the perfect curly blow-dry at home?

The good news is that this hairstyle can be achieved without going to a salon. However, a few technical tips are essential for a professional result. Here are the essential steps to follow.

Start by washing your hair with a volumizing shampoo. Then apply a light styling mousse to damp hair. This base helps maintain curls longer.

Divide your hair into sections to work methodically. Use a medium-diameter round brush for harmonious curls. Wrap each strand around the brush, directing hot air towards the ends.

L’Oréal Paris – Elvive Glycolic Gloss serum is applied as a finishing touch to seal in the scales and give a mirror-like shine to your freshly formed curls.

Mistakes to avoid for successful results

Too much heat damages the fiber and breaks curls prematurely. What’s more, a brush that’s too small will create tight curls instead of soft waves. Take the time to choose your tools carefully.

Don’t neglect thermal protection before you start. This will keep your hair healthy despite regular blow-drying. This step preserves your mane’s natural shine.

Avoid touching your curls while they are hot. Let them cool completely before running your fingers through them. This patience guarantees better hold throughout the day.

The curly blow-dry adapts to all cuts

Whether you’re wearing a short bob or long hair, this technique works. Curly blow-drying is particularly effective with layered cuts. Different lengths create a flattering play of volume.

On medium-length hair, curls add body without weighing down the silhouette. In short, this is the ideal length to start with. You’ll achieve a naturally glamorous effect.

Long hair also lends itself beautifully to curly blow-drying. Concentrate on the lengths and ends for an airy finish. Don’t forget to use a flexible hairspray to set hair without over-styling.

Women with fine hair particularly appreciate this technique. It creates a convincing illusion of density. Similarly, thick hair gains in lightness thanks to well-defined curls.

• curly blow-dry