Travis Scott pulls out a 1989 Chanel jersey at Super Bowl 2026 and sends fashion fans into a frenzy

When a superstar rapper revives an archival piece that’s over 35 years old, fashion goes wild. Travis Scott created quite a stir during his performance at Super Bowl 2026, wearing a Chanel jersey from the 1989 collection. The moment immediately set social networks ablaze and rekindled interest in the French fashion house’s archives.

Travis Scott sets the Super Bowl alight with a rare piece

On February 9, 2026, the Texas rapper put on a memorable half-time show at the Super Bowl. Yet, beyond his musical performance, it was his outfit that captivated attention. He wore a linen jersey from the Chanel Spring/Summer 1989 collection, in a cream color that stood out from the usual streetwear codes.

This archival piece, originally designed by Karl Lagerfeld, had never enjoyed such media exposure. In choosing this garment, Travis Scott blurred the boundaries between haute couture and hip-hop culture. What’s more, he reminded the world that vintage fashion possesses a unique symbolic power.

Millions of viewers discovered this unlikely jersey on America’s most-watched stage. Online searches of the company’s archives soared in the hours that followed. As a result, collectors and retailers immediately mobilized.

“Fashion has no rules, only moments that make history.

A symbolic choice of clothing

Wearing Chanel on such a popular stage is no mean feat. The Parisian house has embodied French luxury for over a century. Travis Scott, on the other hand, represents a generation that unabashedly mixes codes.

This bold move demonstrates that archive pieces can live an unexpected second life. Younger generations now look at vintage fashion with fresh eyes. They see it as a form of authentic expression, far removed from fast fashion.

Accessories completed a carefully orchestrated look

The rapper didn’t stop at this iconic jersey to make his mark. He also wore a Casio C515-5000 watch, a calculator model selling for less than $200. This contrast between luxury and affordability reinforced the visual impact of his outfit.

Her Oakley X-Metal Juliet eyewear added a futuristic touch to the ensemble. These references, each from a different era, created a fascinating visual dialogue. In this way, Travis Scott proved that style is often born of unexpected combinations.

• Chanel 1989 linen jersey in cream
• Casio calculator watch, affordable model
• Oakley X-Metal futuristic goggles
• Assertive blend of haute couture and streetwear
• Searching for authenticity through fashion archives

This combination reflects a strong trend among contemporary artists. They draw on the past to create something new. At the same time, they refuse to limit themselves to a single aesthetic or price category.

The immediate impact on the resale market

The day after the performance, specialized platforms saw an influx of requests. Vintage pieces from the French fashion house were snapped up at record prices. Some similar models saw their prices soar by 300% in just a few days.

Aftermarket experts agree on one thing: the Travis Scott effect goes beyond mere buzz. It is transforming the way fashion archives are perceived by a younger audience. This phenomenon also benefits fashion houses with a rich heritage.

A fashion strategy that has become a signature for the artist

This is not Travis Scott’s first sartorial coup. For several years now, he has been cultivating an image that combines discreet luxury with cutting-edge references. This approach appeals to hip-hop fans and fashion enthusiasts alike.

His choice to wear Chanel to the Super Bowl is in line with this logic. The idea is to surprise while remaining consistent with its artistic identity. It also reinforces her credibility in the luxury industry.

Collaborations between rappers and fashion houses have multiplied in recent years. Yet few dare to bring out such old archive pieces. Travis Scott stands out for his in-depth knowledge of fashion history.

This moment at Super Bowl 2026 will live long in the memory. It perfectly illustrates how a garment can transcend its era and find a new resonance. The Parisian fashion house, for its part, enjoys exceptional visibility with a worldwide audience.

• Chanel